Assurity's sales growth leads small carrier category for fifth time
AVON, Conn., May 28, 2025 -- Eastbridge Consulting Group has named Assurity as the 2024 Voluntary Sales Growth Leader in the small carrier category for its outstanding sales growth. Assurity reported voluntary sales increases of 26.3% in 2024, 5.2% in 2023 and 10.6% in 2022 to earn the annual recognition from Eastbridge for companies with $10 million to $49 million in sales. Assurity also won this recognition four straight years from 2018 through 2021.
Eastbridge recognizes carriers that exhibited voluntary sales growth above industry averages for the previous three years after publishing its annual "U.S. Voluntary/Worksite Sales Report." The voluntary/worksite market continued its upward trend in 2024 with total new business annualized premium of $9.53 billion, a 2% increase over 2023.
"Assurity's regular appearance at the top of the small carrier category demonstrates its commitment to meeting the needs of brokers, employers and employees in the voluntary market," said Nick Rockwell, president of Eastbridge.
"The small carrier market is so competitive. The honor of earning this title once again is not lost on us. Assurity works hard to be responsive to trends and adapt to what the industry is asking for, so this recognition means a great deal," said Jack Douglas, Assurity's vice president of worksite sales. "Our sales growth doesn't happen without the efforts and dedication of our agency partners and all the brokers who have chosen to make Assurity their go-to carrier for worksite business. Our brokers' expertise, backed by a dedicated worksite sales team and our home office's strong commitment to service, creates a winning combination that sets us apart. We look forward to continued growth—and to helping our brokers build their businesses while providing valuable insurance protection for employer groups and their employees."
All carriers participating in the "U.S. Voluntary/Worksite Sales Report" survey with at least $10 million in annual sales are eligible to win the Voluntary Sales Growth Leader recognition. To be considered for the award this year, a company must have exceeded the overall industry growth rates of 2% in 2024, 6.7% in 2023 and 5.4% in 2022. Small companies are those with new business annualized premium of $10 million to $49 million. Midsize companies are those with NBAP of $50 million to $199 million, and large companies are those with NBAP of $200 million or more.
Participating carriers receive a free copy of the "U.S. Voluntary/Worksite Sales Report" survey findings, including company-specific results. Carriers not currently participating that would like to be included in next year's survey can contact Eastbridge at info@eastbridge.com.
About Eastbridge Consulting Group
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving companies focused on the voluntary/worksite benefits market in the United States and Canada. Follow Eastbridge on LinkedIn at https://www.linkedin.com/company/eastbridge-consulting-group.
About Assurity
For over 130 years, Assurity has been a source of stability for American families. We provide peace of mind with accessible insurance solutions to protect what matters most. As a mutual organization and Certified B Corporation, we prioritize people over profits, taking the long view and ensuring our customers always come first. Together, we're building a brighter tomorrow.
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