LOS ANGELES, Feb. 10, 2025 -- E1011 Labs, a pioneer in heat-not-burn technology and premium cannabis wellness solutions, is excited to unveil its new brand identity as E10 Labs™. At the heart of this evolution is the launch of Odin™, E10 Labs' latest flagship Air-Based Heating™ (ABH) device, a revolutionary advancement in precision cannabis vaporization.
A Fresh Identity for a New Era
The new E10 Labs logo represents their commitment to making cannabis consumption simpler and more accessible through innovation.
"Our rebrand to E10 Labs is more than just a visual change," said Mackenzie Whalen, Marketing Director of E10 Labs. "It's an embodiment of how we've grown and where we're headed. It reflects our ethos—intentional, effortless, and true to the plant."
Introducing the Odin Device
Odin is a ground-breaking advancement in heat-not-burn technology, leveraging proprietary ABH technology for unparalleled precision and consistency. With three adjustable temperature settings and two session durations—"Quickie Sesh" and "Full Sesh"—users can customize their experience like never before.
Unlike traditional conduction heating, which can cause hot spots, uneven vaporization, and partial combustion, the Odin features a dynamic airflow system that evenly heats cannabinoids without degrading key compounds–all while maintaining energy efficiency.
Odin is a closed-system, designed exclusively for compatibility with E10 Labs' current and future pre-dosed pairings, including Stelo®, the upcoming Nano Joints™, and the future launch of concentrate pairings, ensuring the Odin remains versatile as the product ecosystem expands. Pre-orders for the Odin device begin nationwide on February 14th, 2025. Subscribe to stay in the know and be among the first to experience the Odin.
Expanding the Product Ecosystem
E10 Labs intends to further expand its pre-dosed pairing offerings with the introduction of Nano Joints—a cannabis flower product exclusive to the California market. Like the Stelo, Nano Joints are pre-dosed and flame-free, bringing convenience and precision to cannabis flower consumption.
Looking Ahead
As E10 Labs enters this exciting new chapter, the company remains committed to delivering cannabis solutions that blend technology, wellness, and ease of use. Visit www.e10-labs.com to explore the new brand, learn more about the Odin device and future product releases.
About E10 Labs
Founded in 2018 by a team of leading designers & engineers, E10 Labs is a Los Angeles-based technology company dedicated to creating cutting-edge cannabis hardware that combines innovation, wellness, and accessibility. Through products like the Odin device and Nano Joints, the company is pioneering a new era of cannabis consumption.
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