Two of the biggest retail industry growth trends of recent years have been the multiplication of direct-to-consumer (DTC) brands and the dramatic expansion of online marketplaces.

Whatever growth path sellers take — DTC, marketplace, or an omnichannel hybrid — they will need to offer a consistent customer experience through all channels.

This E-book will provide decision-makers with a guide to choosing the right retail path(s) by answering four key questions:

• How ‘hungry’ are you for data?
• What types of products do you offer?
• How broad is your product assortment?
• Are your logistics and fulfillment operations scalable?

And the interesting ways tax calculation comes into play within each model.