AUSTIN, Texas, March 10, 2025 -- dozanü innovations, an award-winning marketing company specializing in accessibility, today announced the release of its annual State of Accessible Marketing (SOAM) Report for 2025. The comprehensive analysis, for public release on March 10, 2025, highlights how leading brands are transforming accessibility from an afterthought into a strategic advantage.
This analysis highlights transforming accessibility in marketing from an afterthought into a strategic advantage.
The 2025 report recognizes Google, Nike, Dick's Sporting Goods, Vanish, Cement Sol, Circus Grey, and the New York Public Library for setting new benchmarks in accessible marketing practices. These organizations demonstrate that inclusivity drives both social impact and business results.
"Inside this report, you'll find a comprehensive overview of accessible marketing trends, strategies, and technological shifts. Our winners have crafted campaigns that don't just reach diverse audiences—they set a new benchmark for inclusivity in the industry," says Michelle Lapides, Co-Founder and CMO of dozanü innovations.
The report reveals that AI-powered innovations and authentic collaborations with disabled communities are accelerating the evolution of accessibility from compliance requirement to marketing cornerstone. As consumer expectations continue to rise, brands prioritizing accessibility position themselves for greater market reach and long-term equity.
Key findings emphasize that accessibility is no longer optional—it's becoming a defining factor in marketing effectiveness. The report introduces enhanced evaluation criteria that establish new standards for assessing how brands integrate inclusivity into their marketing strategies.
The 2025 SOAM Report continues dozanü innovations' mission to revolutionize marketing through a women-centric and disabled-centric lens that drives meaningful connections with all consumer segments, from mainstream to historically underrepresented.
The complete report will be available for public download beginning today, March 10, 2025. Anyone interested can access it through the SOAM '25 page on the dozanü innovations website: dozanu.com/state-of-accessible-marketing-2025.
About dozanü innovations
dozanü innovations is an award-winning, full-service marketing agency specializing in marketing, accessibility, and technology solutions. We are certified by WBENC, Disability:IN, NGLCC, and more, underscoring our commitment to diversity and inclusion. Our comprehensive services include CMO leadership, digital advertising, accessibility consulting, and strategic content creation, ensuring your brand reaches and resonates with diverse audiences. We reimagine marketing and accessibility as human-centric, intuitive, and sophisticated, through innovative and elegant technology solutions.
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