New venture brings proven expertise in creating high-impact insurance industry events that drive business growth
SAN FRANCISCO BAY AREA, Calif., Feb. 25, 2025 -- Direct Connection Advertising & Marketing, a full-service agency specializing in the insurance industry, is thrilled to debut a new division focused on planning and executing in-person events. This newly expanded service will offer comprehensive event management with optional virtual components, serving insurance wholesalers, carriers, insurtechs, vendors, and retail agencies.
The division will be led by Kristen Nevins, CDMP, Director of Marketing & Events, who has a proven track record of success in event planning. Over the past five years, Nevins has managed several major events for the California Insurance Wholesalers Association (CIWA), achieving consistent growth in attendance, member value, and revenue generation year-over-year. She has also expanded the Northern California Insurance Professionals Ski Day event, a fun networking event with part of the proceeds going to charity.
"Our mission is to create dynamic event environments where meaningful business relationships can thrive," said Kristen Nevins. "We recognize that successful events drive revenue growth through existing and new relationships. By designing experiences that build genuine connections, we help our clients achieve tangible business outcomes and build valuable industry partnerships."
The new division offers various services, from large-scale multi-day conferences to intimate incentive trips for top-producing clients. Each event is custom-designed to align with the company's values and objectives, whether fostering industry connections or showing appreciation for valued customers.
"This expansion represents a natural evolution of our services and demonstrates our commitment to meeting the specialized needs of the insurance industry," said Anita Nevins, Founder and Co-CEO of Direct Connection. "Our record of creating impactful events that deliver measurable results has shown us there is a clear demand for dedicated insurance industry event planning services."
Direct Connection's event planning services can be enhanced with virtual components, allowing organizations to extend their reach and engage with broader audiences while maintaining the personal connection of in-person gatherings.
For more information, please visit directconnectionusa.com/events.
About Direct Connection Advertising & Marketing
Direct Connection is a full-service marketing and communications firm that has specialized in strategies for the insurance industry since 2003. Head to directconnectionusa.com to learn more.
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