NEW YORK, March 25, 2025 -- Deloitte today announced the significant scaling of its Global Artificial Intelligence (AI) Simulation Center of Excellence (CoE), building on its global investment of US$3 billion in Generative AI (GenAI) through fiscal year 2030. Launched first in Bengaluru, India to serve Deloitte's global network, the Simulation CoE aims to help accelerate clients' decision-making processes, mitigate potential risks, and maximize their return on investment (ROI) deployed. Leveraging real-time insights, the CoE seeks to develop advanced visualizations, simulations and scenario modeling, digital twins, and multi-agent systems.
The Simulation CoE is newly integrated into existing Deloitte Experience Centers to offer clients immersive experiences, enabling more nuanced understanding of multiple scenarios, and supporting the formulation of precise, clear and accelerated strategic plans. The CoE augments Deloitte's Global GenAI Market Incubator with its deep experience in advanced simulation, introducing a novel and dynamic approach to advising clients.
"The Global AI Simulation Center of Excellence will help revolutionize the way clients approach strategy development," says Deloitte Global Strategy, Risk & Transactions leader Nicolai Andersen. "This innovative CoE couples the power of GenAI with data to deliver customized recommendations for each client, providing leaders with actionable insights rather than relying on predictions from traditional approaches. Deloitte looks forward to unveiling this to an expanded set of clients globally, helping them expedite and hone the transformation of their operations and unleashing the immense potential of GenAI."
The CoE focuses on four simulations designed to help executives accelerate and improve their decision-making processes:
- Physical, which simulates the physical world to unlock value from AI-driven automation, AI and robotics training, and infrastructure optimization. For example, Deloitte has leveraged such simulations for warehouse automation, logistics design, and infrastructure optimization for supply chain across sectors leading to risk-mitigated testing and optimized cost for scaling.
- Process, which leverages AI and agentic modeling to streamline processes—including enterprise processes—to automate decision-making, optimize systematic interactions, and stress-test business resilience across a range of industries. For example, Deloitte has applied these capabilities to long-range and medium-range demand forecasting with proprietary solutions like Converge™, enabling informed supply chain and sales and marketing decisions in the consumer sector.
- People, which models demographic trends, human-machine interaction, and workforce requirements, focusing on increasing productivity and creating a dynamic workforce through the use of GenAI. Simulations include workforce planning and delivery transformation as clients across sectors re-imagine their business in the GenAI-enabled world.
- Strategic options, which models the optimal ROI associated with different strategic options. For example, Deloitte's Quartz Atlas AI™ solution applies molecular optimization for new drug discovery in life sciences.
The establishment of the CoE is part of Deloitte's portfolio of offerings to serve clients around the world through its global capability and innovation centers. The CoE will serve as a dynamic hub, in orchestration with regional centers around the globe, to connect with leaders on GenAI's expansive potential.
Harnessing its vast, multidisciplinary talent pool and extensive alliance ecosystem, Deloitte is creating powerful simulations and providing tailored and precise recommendations to organizations through the CoE. For example, in recent work Deloitte collaborated with strategic alliances to create enterprise simulations for the power and utilities sector, addressing key business use cases such as real-time monitoring, preventive maintenance and hazard sensing.
"Deloitte's Simulation CoE in India bolsters the ability to advise clients globally—moving from discussing potential impacts to actively demonstrating how adjusting variables affects business outcomes," says Sanghamitra Pati, Managing Director, AI and Engineering, Deloitte Consulting India Private Limited. "The CoE underscores and acts upon Deloitte's belief that the future of business decisions requires a comprehensive blend of technology-driven insights with human influence and oversight."
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