Report calls company "a rare data provider" due to presence in both B2B and B2C markets
DALLAS, Feb. 27, 2025 -- Today, Data Axle, a leader in data solutions that drive meaningful connections between companies and people, has been recognized as a strong performer in The Forrester Wave™: Intent Data Providers for B2B, Q1 2025. This report evaluates 15 providers on 21 criteria across three primary categories: current offering, strategy, and customer feedback. According to the report, "an array of collection methodologies across a business co-op, partner networks, bidstream, licensed data, and its own campaign exhaust create a diverse set of signal types."
In the evaluation, Data Axle received the highest possible scores in six criteria, including volume of signals, collection methodologies, identity resolution, data security and compliance, buying group prediction, and partner ecosystem. The report states "Data Axle maintains an individual identity graph, making it a rare data provider that plays in both B2B and B2C markets." This powerful data infrastructure enables precise buying group prediction and enhances campaign execution capabilities.
"For us, Forrester's acknowledgment reinforces our position as a leader in high-quality, privacy-compliant intent solutions," said Data Axle CEO Andrew Frawley. "Our investments in identity resolution, data depth, and seamless integrations are enabling businesses to turn intent signals into action. We remain committed to driving innovation and helping our clients achieve meaningful engagement with their ideal customers."
Clients can access this intelligence through various Data Axle solutions, including Salesgenie—a robust platform for prospecting and lead generation for businesses of all sizes—along with APIs and direct integrations that enable seamless connectivity with CRM and marketing automation platforms. Additionally, Data Axle's Audience360® serves as a comprehensive data management solution, integrating zero- to third-party datasets and intent signals to enhance targeting across AdTech and MarTech platforms.
The Forrester report states that Data Axle offers "strong identity resolution and data compliance policies befitting its core business as a major comprehensive data provider." Data Axle was also recognized as a leader in The Forrester Wave™: Marketing and Sales Data Providers for B2B, Q1 2024. Through seamless integration with an extensive network of technology, data, and marketing activation partners, Data Axle empowers businesses to effortlessly access, enhance, and leverage zero-to third-party data across their preferred platforms.
In addition to its industry-leading data quality, Data Axle is differentiated for its fully managed approach to intent-driven marketing. The company's expertise in designing and executing largely bespoke ABM and lead generation campaigns enables businesses to connect with high-intent prospects more effectively.
Aaron Shupert, AVP of Business Intelligence, Data & Reporting at Hibu notes that "the data and depth of insights we receive from Data Axle have been important to our Sales and Marketing teams in refining our targeting and in reaching the right businesses for our value proposition."
With more than 50 years of experience, Data Axle is a trusted provider of business and consumer data, helping organizations identify, connect, and engage with their target audiences. The company's solutions include proprietary databases, intent data, and full-service marketing execution.
To learn more about Data Axle's intent data solutions and to access the full Forrester Wave™ report, visit its website.
About Data Axle
Data Axle is a leader in data solutions that drive meaningful connections between companies and people. We harness data, AI, and technology to create authentic, personalized experiences to improve our clients' business performance. Recognized for delivering innovative B2B and B2C solutions and exceptional service for more than five decades, our global team is dedicated to helping businesses and nonprofits of all sizes thrive. Visit www.data-axle.com to learn more.
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester's objectivity here.
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