Introduces Design division, new executive leadership team led by Sylvain Tron
LOS ANGELES, March 25, 2025 -- Today CYLNDR reintroduces itself as CYLNDR Studios, a modern creative studio powered by design, and unveils a new look for the brand. The new Studios label and branding evokes the company's creator ethos and its obsession with quick thinking and making, housing new offerings including Design and Influencer Management alongside the existing Live Action and Content offering. Along with the new brand, the company announces a slate of executive leadership including Sylvain Tron as managing director, Suz Keen and Can Misirlioglu as executive creative directors, Kara O'Halloran as executive director, Production and Abbey Bako as director, Influencer. The refreshed brand, evolved offering and bolstered leadership team mark a new direction and ambition for the Cheil-owned shop.
Since 2019, CYLNDR has built strong partnerships within the Cheil network and outside of it, providing live action and digital production services to brands including Popeyes, Little Caesars, Blue Diamond, Sherwin-Williams, Samsung and Citizen. With the rise of social and influencer marketing, increasing demands for fresh content and a growing imperative for distinctive brand design, CYLNDR has evolved its offerings to meet the needs of modern brands. After hiring experts in branding, visual identity, motion design and social-first content, the new CYLNDR Studios fully delivers on the maker-mindset required for brands – from startups to legacy companies – to stand out in today's marketplace.
"For many years, CYLNDR has been an important partner to the Cheil network's clients and integral to our growth," said Joe Maglio, president of Cheil North America. "As our agencies have evolved to meet the needs of brands today, CYLNDR Studios has led us through that change, navigating the shifting platform-led, social-first landscape and the increased demands for content. Continuing to invest in the talent and capabilities required to fuel this world-class production studio is in turn an investment in fueling the growth of our clients' brands and their businesses."
"It's thrilling to reintroduce CYLNDR Studios as a bold, future-focused creative force where design meets content, and ideas are transformed into work that scales across platforms," said Tron. "Today's marketers need partners who eliminate the gap between thinking and making—and that's exactly what we do. Through branding, visual identity, content creation, production and influencer marketing we're connecting those most essential dots to redefine how modern brands get built, free from the constraints of traditional approaches."
About CYLNDR Studios
CYLNDR Studios is a modern creative studio powered by design, transforming how brands and agencies create and scale work. Part of the Cheil Worldwide network, CYLNDR connects the dots of how modern brands get built through four core disciplines: content, design, influencer marketing, and production. As the industry evolves, so does CYLNDR, always meeting the needs of brands where they are and fully delivering on the maker mindset required for brands to stand out in today's marketplace. Known for its collaborative approach, CYLNDR has partnered with global brands like Samsung, Little Caesars, Popeyes, Sherwin-Williams, Nike, Citizen Watch, Blue Diamond, and Microsoft to create impactful, scalable content for today's diverse media landscape. With teams across North America, CYLNDR blends creativity and efficiency, acting as an extension of its partners to reach audiences wherever they may be, through brand design, influencer campaigns and content creation. For more information, visit CYLNDR Studios.
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