MIAMI, June 6, 2025 -- In a world moving at the speed of culture, and in the midst of a $7 trillion+ shift powered by the Omnicultural New Mainstream, Culture+ officially launches Culture FWD™, a next-gen trend forecasting and innovation hub designed to help brands not only stay ahead of change, but turn culture into growth.
From Latino-led disruption to the rise of women's sports, from Gen Z's value remix to the cultural implications of AI, Culture FWD™ transforms foresight into strategic tools, creative inspiration, and commercial innovation.
"The future doesn't come with a map, but Culture FWD™ helps you navigate it," said Roberto Ramos, President and Chief Brand Officer at Culture+. "This is more than trendspotting, it's about decoding movements, making sense of what's next, and helping brands act boldly in culture and commerce."
What Culture FWD™ Is: Strategy, Creativity, Growth
Culture FWD™ is more than a forecasting tool, it's a full-spectrum cultural growth system for CMOs, Chief Growth Officers, innovation leaders, and strategists. Designed by Culture+ and powered by our proprietary Cultural Intelligence® Engine, Culture FWD™ delivers:
- CultureFWD.com Insight Hub: An immersive platform with macro reports, trend dashboards, and global foresight.
- Subscription Services: Curated trend feeds, foresight updates, and team-wide access for innovation leaders.
- Signature Reports: Deep dives into high-growth movements and market shifts with strategic frameworks.
- Workshops & Discovery Labs: Facilitated client sessions that translate insight into activation, co-led by our strategy team.
- Customized Foresight Projects: Category-specific intelligence, audience journey maps, and white space identification.
- Global Cultural Expeditions: Executive learning journeys to culture hubs like São Paulo, Lagos, Tokyo, and Mexico City, designed to spark innovation through on-the-ground immersion.
Each component is designed to help client partners find, unlock, and own growth through culture.
Why Now: The Cultural Tectonics Are Moving Fast
Culture FWD™ was created in response to urgent, multi-billion-dollar cultural movements that are reshaping business:
- The Latino Quake: From Bad Bunny to fútbol, the Latino community is not just a demographic, it's a cultural epicenter. Representing the fastest-growing economic force in the U.S. and a global creative engine, Latino culture is a driving influence across music, fashion, beauty, food, and fandom.
- Gen Z's Identity Economy: Redefining consumer power through fluid values, community-first thinking, and anti-perfection preferences.
- Fandom as Commerce: World Cup. Women's Sports. Creators. Communities. The future of loyalty lives in cultural participation.
- AI + Culture: Artificial Intelligence is not just changing tools; it's reshaping taste, trust, and creative language.
How It Launched: In Collaboration With the Culture-Obsessed
Culture FWD™ was launched in partnership with visionary clients, Fortune 500 CMOs, Chief Strategy Officers, and brand leaders from health, tech, CPG, retail, and luxury, each seeking to turn signal into strategy.
"We've assembled a team of culture-gazers (trend forecasters, behavioral thinkers, cultural analysts) and combined them with data scientists and creative provocateurs from Culture+ and Human Dot Plus," said Orlando Rivera, Group Planning Director at Culture+. "At Culture FWD™, we believe cultural foresight only matters if it leads to commercial creativity and bold, actionable business moves."
"Our partners are seeking discovery experiences, not just datasets," said Caroline Brethenoux, Chief Strategy Officer at Culture+ and Managing Director of Human Dot Plus. "Culture FWD™ delivers foresight wrapped in inspiration, where brands walk away not just smarter, but braver."
Flagship Report: The Royal Cup™: World Cup 2026 + The Power of Fandom
The platform's first marquee report, The Royal Cup™, explores the untapped potential of the 2026 FIFA World Cup as a commercial and cultural moment. Hosted in North America, this will be the largest World Cup ever, and a brand-building juggernaut. The report reveals:
- How fútbol is a cultural religion on a commercial scale
- Why Latino superfans are a critical growth driver
- What brands must do to authentically connect with multiethnic fandom
- How Gen Z is reshaping narratives around nation, heroism, and identity
- The strategies to hack rituals, content, and culture at speed
Other debut reports include:
- The Focus FWD 2025 Report: A panoramic signal scan of cultural megatrends reshaping how we live, work, and buy
- The Present is Female: A deep dive into the ascension of women's sports as the most under-leveraged brand opportunity of the decade
- Snacktopia: A trend and taste exploration of the future of food, indulgence, and identity
Visit Culture FWD to:
- Preview free trend briefs
- Purchase individual reports
- Subscribe for full team access
- Book workshops and discovery labs
- Apply for invitation-only cultural expeditions
Culture Is the Growth Engine
Culture FWD™ is powered by Culture+, a woman- and minority-owned network of marketing innovation consultancies and the creators of the award-winning Cultural Intelligence® framework. Recently named an Ad Age Independent Network to Watch, Culture+ helps brands unlock cultural capital, audience resonance, and scalable growth.
About Culture+ Group
Culture+ Group is an independent marketing solutions network built to help brands thrive in a fast-changing, diverse world where culture drives growth. With decades of expertise in Cultural Intelligence®, the group fuses business transformation, organizational design, and agile creative and innovation strategies. Its ecosystem of specialized agencies: CIEN+ (culture-first marketing), CIEN+Health (inclusive healthcare marketing), Human Dot Plus (AI-driven insights/ innovation consultancy), The Ideatelier+ (branding/ luxury/ trend foresight), and The Choice+ (shopper/experiential marketing), positions Culture+ Group to tackle business challenges at the speed of culture. By blending cultural insights, strategic foresight, and data-driven clarity, the group enables brands to adapt, evolve, and capitalize on new growth opportunities.
As a certified minority- and woman-owned business and NMSDC Corporate Plus® Member, Culture+ Group is committed to advancing inclusion and innovation across all industries. The group has teams based across the U.S., Latin America, and Europe.
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