Group Also Welcomes Cultural Foresight & Branding Boutique Ideatelier+ into Its Growing Network, And Officially Launches CIEN + HEALTH
NEW YORK, Feb. 21, 2025 -- CULTURE+ GROUP has appointed Roberto Ramos Group President & Chief Brand Officer, a new position. Bringing extensive experience from leading agencies and as the founder of The Ideatelier, a global cultural foresight and branding boutique, Ramos joins the executive leadership team where he will guide strategic planning, creative direction, and growth initiatives across all member companies while integrating Ideatelier's capabilities into the network, including creative capabilities from around the world, including Brazil.
Ramos joins CULTURE + GROUP at a pivotal moment, as the organization redefines the traditional agency model to include data analytics, business transformation, organizational design, and agile creative and innovation solutions and campaigns. This approach enables client partners and brands to leverage cultural and demographic shifts, using data to inspire creative solutions and drive incremental growth. Additionally, with the rapid expansion of CIEN+ in healthcare, Roberto will lead the formal launch and growth of CIEN+ Health as part of this broader transformation.
A co-founder of multicultural ad agency Vox Collective, which was acquired by IPG, Ramos also led innovation at the Doneger Group, a leading cultural foresight and fashion and lifestyle consultancy. At The Ideatelier, he has provided cultural foresight and branding expertise for global clients like Hugo Boss, Bruno Magli, Target and Macy's, among others, across categories including fashion, luxury, tech, and wellness.
"As we welcome Roberto as Group President, I'm excited about the leadership and vision he brings to CULTURE+ Group," said Lili Gil Valletta, Co-Founder and CEO. "Roberto's ability to address the evolving needs of clients and CMOs is exactly what this moment demands. He will ensure we stay true to our core values and expertise, while expanding the Cultural Intelligence® solutions frameworks central to our and our clients' success. With his leadership, we're excited to expand our offerings and respond rapidly to client challenges and market shifts, keeping pace with culture through data, agility, and relevance."
"Modern day CEO, CMOS have spoken, and they want a different marketing innovation services model that reflects the changing face of culture and swift speed of marketing innovations. I am excited to join CULTURE+ as it is intentionally built with agility, data-backed clarity and precision, and Cultural Intelligence® at the core, enabling us to move faster, more confidently and creatively to help our client partners become future-proof and culture ready to grow and win." said Roberto Ramos.
First announced in the fall of 2023, the Culture+ Group ecosystem marks a new chapter of growth, building on decades of expertise as cultural specialists and AOR partners to some of the world's most iconic brands. The network's structure enables expansion through strategic joint ventures and acquisitions, enhancing capabilities and industry knowledge to keep pace with cultural shifts. The founders, Lili Gil Valletta and Enrique Arbelaez, are currently actively engaging capital partners and prospect member companies and agencies to continue augmenting sectors and regions with complementary capabilities.
The CULTURE+ Group family of companies includes:
- CIEN+, an integrated marketing, strategy, and creative agency founded in 2010, specializing in leveraging cultural trends and high-growth diverse segments to drive commercial growth.
- CIEN+ HEALTH, a specialized marketing and strategy division within CIEN+ that was formally launched in October 2024 and operates at the intersection of culture and health. From patient journey mapping to shaping health ecosystems and launching impactful campaigns, CIEN+ Health delivers inclusive insights, community engagement, and marketing solutions to empower people and communities, driving better outcomes for all.
- The Choice+ is a shopper-focused digital performance and experiential agency connecting online and in-person shopper journeys. Using data insights and immersive experiences, we drive strategies that influence key moments, create consumer connections, and optimize conversions across all channels.
- Human Dot Plus, founded in 2015 and formerly known as CulturIntel, is a tech-enabled market research and insights company that combines human and artificial intelligence to capture the voice of the people. Using its proprietary technologies, the firm is evolving into a fully integrated innovation consultancy, offering human-centered insights that help companies anticipate trends and shape products, branding, and customer experiences through an inclusive lens on a global scale.
- The Ideatelier+ (www.theideatelier.com), a future-forward luxury and lifestyle creative and innovation agency identifying cultural foresights in style and design trends worldwide. New member as of October 2024.
The group is also expanding its successful offerings, including the Cultural Intelligence® Accelerator suite—a comprehensive system for business innovation, inclusive marketing training, transformation, and go-to-market execution, trusted by industry leaders like Kellanova and Novartis. It features executive and C-suite primers that have impacted organizations such as the NFL and its owners group, among others. This offering is evolving from capability training, to include Cultural Intelligence® Whispers, business acceleration sprints, idea hackathons and agile insights delivery embedded throughout the process.
The group plans to expand by adding new members through acquisitions and joint ventures in sports marketing, media and content, healthcare marketing, and new product development/ design—all with a focus on serving high-growth, diverse audiences and embracing a culture-first approach.
"I first met Roberto over 15 years ago when he was CEO of the Vox Collective. From day one, I was inspired by his forward-thinking vision and exceptional leadership. This full circle represents the power of relationships—our belief in building meaningful partnerships and honoring those connections to create something greater together. Bringing Roberto into Culture+ Group feels like the natural evolution of that philosophy. At our core, we believe in being stronger together and inviting the brightest minds to join us on this higher mission, and today, we're living up to that promise," said Enrique Arbelaez, Co-Founder, Culture+ Group.
About Culture+ Group
Culture+ Group is an independent marketing solutions network built to help brands thrive in a fast-changing, diverse world where culture drives growth. With decades of expertise in Cultural Intelligence®, the group fuses business transformation, organizational design, and agile creative and innovation strategies. Its ecosystem of specialized agencies—CIEN+ (culture-first marketing), CIEN+Health (inclusive healthcare marketing), Human Dot Plus (AI-driven insights/ innovation consultancy), The Ideatelier+ (branding/ luxury/ trend foresight), and The Choice+ (shopper/experiential marketing)—positions Culture+ Group to tackle business challenges at the speed of culture. By blending cultural insights, strategic foresight, and data-driven clarity, the group empowers brands to adapt, evolve, and seize new growth opportunities.
As a certified minority- and woman-owned business and NMSDC Corporate Plus® Member, Culture+ Group is committed to advancing inclusion and innovation across all industries. The group has teams based across the U.S., Latin America and Europe. For more information, visit: www.cultureplusgroup.com.
For more information, please contact:
Media Relations
Email: media@cultureplusgroup.com
Press
This News is brought to you by Qube Mark, your trusted source for the latest updates and insights in marketing technology. Stay tuned for more groundbreaking innovations in the world of technology.
