New Research Service Provides In-Depth Coverage of Digital Capabilities Across Four Key Commercial Insurance Lines from 17 Leading Insurance Carriers
NEW YORK, June 17, 2025 -- Corporate Insight (CI), the leading provider of competitive intelligence and customer experience research to the financial services industry, today announced the launch of Commercial Insurance Monitor, a comprehensive new research service that tracks the digital experience in commercial property and casualty insurance from both prospect and customer perspectives.
"Commercial Insurance Monitor addresses the growing need for competitive intelligence in the rapidly evolving commercial insurance space," says Justin Suter, insurance research manager at CI. "Small business owners increasingly expect streamlined online experiences for their insurance needs. This new research builds on our longstanding personal lines P&C coverage to help insurers create best-in-class digital platforms that attract and retain business owners."
The research service tracks four main lines of commercial insurance policy types:
- Business Owners Policy (BOP)
- Workers Compensation
- Commercial Liability
- Commercial Auto
Commercial Insurance Monitor provides comprehensive analysis through multiple research components designed for ongoing competitive intelligence. Leveraging authenticated experiences, the service includes quarterly reports that track industry trends and digital capability developments in commercial insurance; quarterly capabilities matrices that detail the full range of offerings from covered firms; and direct access to CI's industry expert analysts for consultation and insights into the authenticated site experience.
The first report from Commercial Insurance Monitor will provide subscribers with a full analysis of the current competitive landscape. Further reports will examine generating a certificate of insurance (COI), billing and payment capabilities, risk mitigation resources and online quoting journeys.
"Small business owners are increasingly sophisticated in their digital expectations, influenced by their experiences in personal lines and other industries," adds Suter. "Additionally, boomers retiring and passing on their businesses to younger generations creates a sudden shift in digital expectations in commercial insurance. Insurers that fail to meet these evolving expectations risk losing market share to more digitally advanced competitors. For that reason, in this research we're tracking both incumbent and insurtech firms for a full view of the digital landscape."
The research covers 17 leading commercial P&C insurance providers:
- American European Insurance
- AmTrust
- COUNTRY Financial
- FLIP
- The Hartford
- Hanover
- Kingstone Insurance
- Liberty Mutual
- Next Insurance
- Progressive
- Simply Business
- State Farm
- Thimble
- Travelers
- Utica First
- USLI
- 360 Coverage Pros
Commercial Insurance Monitor represents CI's continued expansion into specialized insurance market research, building on over 30 years of expertise in analyzing authenticated customer experiences across financial services, insurance and healthcare.
Interested parties can request a research demo from CI's commercial insurance research team.
About Corporate Insight
Corporate Insight (CI) delivers competitive intelligence, user experience research and consulting services to the nation's leading financial services, insurance and healthcare organizations. As the recognized industry leader in customer experience research for over 30 years, our best-in-class research platform and unique approach of analyzing the actual customer experience helps organizations advance their competitive position in the marketplace.
For inquiries or to interview an analyst, contact:
Patrick Flood
646-876-7535
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