A study by the Nuremberg Institute for Market Decisions (NIM) examined the obstacles that global societies believe they must solve now, and in the coming 5 to 10 years.
NUREMBERG, Germany, Nov. 4, 2024 -- A report by the Nuremberg Institute for Market Decisions (NIM) reveals that more than a quarter (27%) of Americans said that environment and climate protection will be the most critical challenge to overcome in the near future – eclipsing other concerns such as immigration, healthcare and even the cost of living crisis (purchasing power development).
NIM's new report, Challenges of Nations (US), surveyed the fears and expectations of almost 2,000 Americans. It compares their current (2024) and future concerns to reveal how societal concerns change over time, and provide clues to the values of US consumers, which in turn will shape what they buy and how they interact with businesses.
The report highlighted that currently, the primary concern among most Americans is the need for action on the cost of living crisis (price and purchasing power development – with 43% placing this top). This is followed immigration (36%) which historically has a high number of respondents and yet misses the top spot in this pressured economic environment.
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