Clear Channel Outdoor, the National Center for Missing and Exploited Children, Texas Center for the Missing and Local Police Team Up to Bring Missing Kids Home from Dallas, El Paso, Houston and San Antonio
HOUSTON, May 27, 2025 -- Clear Channel Outdoor (NYSE: CCO), Texas Center for the Missing (TCM), and The National Center for Missing and Exploited Children (NCMEC) alongside the El Paso Police Department, Houston Police Department, and San Antonio Police Department, launched a new month-long campaign across Texas calling attention to the ongoing searches for local missing children. Coinciding with National Missing Children's Day (May 25), the digital out-of-home (DOOH) campaign highlights missing children's cases in four major markets including Dallas, El Paso, Houston and San Antonio, to help generate leads. The month-long campaign will be broadcasted thousands of times, producing millions of market impressions across the state's four major media markets.
On Friday, May 23rd, CCO held press conferences in each Texas market where families of the missing children, along with local law enforcement working on these unsolved cases, spoke throughout the state and urged the public to share any information they have regarding the disappearance or whereabouts of these children, some who are now adults.
Clear Channel Outdoor is providing this month-long public service campaign at no cost in partnership with Texas Center for the Missing (TCM), Houston's Amber Alert Provider. This is one element of CCO's ongoing partnership with TCM and part of a larger campaign to raise awareness about local missing children in these four major Texas markets. To date, more than 17 Texas children have been reunited with their families as a direct result of this collaboration.
The country is in the midst of a persistent missing and exploited children crisis nationwide. The Texas Department of Public Safety Missing Persons Clearinghouse received 44,783 missing person reports in 2024 with 31,864 being juveniles.
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