NEW YORK, Feb. 5, 2025 -- ClarityPay, a provider of consumer finance solutions for merchants, today announced up to $1 billion in a capital purchase program from funds managed by Neuberger Berman's Specialty Finance group, a leader in asset-based finance.
ClarityPay's performance, rapid expansion of its product suite, and overall growth trajectory made this agreement possible.
"Traditional credit issuers tend to focus on their own consumer strategies, which often don't align with merchants' needs," says Houman Motaharian, CEO and founder of ClarityPay. "We empower merchants to take full control of their commerce flows by providing capital to serve more of their clientele and elevate their brand. We are merchant first so that merchants can be customer first."
The program furthers Neuberger Berman's position at the forefront of asset-based lending strategies. ClarityPay's model empowers merchants with credit tailored to their unique customer segments, while streamlining operations across in-person and online sales channel.
"We are incredibly excited to deepen our relationship with ClarityPay," states Peter Sterling, Head of Neuberger Berman's Specialty Finance team. "Their innovative platform, coupled with their focus on both merchant profitability and consumer success, makes them a uniquely compelling investment. This deal reflects our confidence in ClarityPay's potential to deliver high quality financial products which meet the evolving needs of businesses and consumers alike."
ClarityPay's platform empowers merchants with greater control and flexibility, focusing on three key areas:
- Adaptive Customer Offers: ClarityPay maximizes customer conversion rates by dynamically presenting tailored financing options. This allows merchants to customize offers that align with their economic goals, moving beyond one-size-fits-all solutions.
- Full Spectrum Lending: To maximize approval rates, ClarityPay offers strategies for all segments of the credit spectrum, while ensuring responsible lending practices and long-term capital stability.
- Seamless and Scalable: ClarityPay can either augment a merchant's existing financing solutions or serve as an all-in-one solution across all credit bands, managing day-to-day operational support, and comprehensive reporting needs.
Houman adds, "Our ability to immediately activate this investment is made possible by our unique set of partners. Peter and the Neuberger team, along with DR Bank, EXL, Skeps, and TransUnion supported a shared commitment to intelligent lending that responsibly advances exceptional experiences for merchants and their customers."
About ClarityPay
ClarityPay is an all-in-one point-of-sale lending solution that empowers merchants with intelligent credit tailored to different customer segments, while streamlining operations both in-store and online. With advanced data models and underwriting that go beyond traditional credit scores, ClarityPay serves customers from sub-prime to super-prime with instant decisions and a fully configurable suite of offers designed to optimize conversions, customer experience, and long-term ROI. To learn more visit https://www.claritypay.com. Press inquiries can be directed to communications@claritypay.com.
About Neuberger Berman
Neuberger Berman is an employee-owned, private, independent investment manager founded in 1939 with over 2,800 employees in 26 countries. The firm manages $508 billion of equities, fixed income, private equity, real estate and hedge fund portfolios for global institutions, advisors and individuals. Neuberger Berman's investment philosophy is founded on active management, fundamental research and engaged ownership. The firm's leadership in stewardship and sustainable investing is recognized by the PRI based on its consecutive above median reporting assessment results. Neuberger Berman has been named by Pensions & Investments as the #1 or #2 Best Place to Work in Money Management for each of the last eleven years (firms with more than 1,000 employees). Visit www.nb.com for more information. Data as of December 31, 2024.
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