• 18 Jun, 2026

Cetera Welcomes 34-Member Pillar Financial Group with $1.8 Billion in Client Assets

Cetera Welcomes 34-Member Pillar Financial Group with $1.8 Billion in Client Assets

Multigenerational advisory firm with offices in Washington, Idaho, and Illinois joins Cetera for its technology, personalized service, and commitment to supporting independent financial advisors

SAN DIEGO, Oct. 13, 2025 -- Cetera today announced the addition of Pillar Financial Group, led by seven partners including CEO Luke Madsen, CFP®, CLU®, and a 34-member advisory team. The Seattle-based firm brings approximately $1.8 billion in assets under administration including over $500 million in retirement plan assets* and has joined the Cetera Advisors community. The firm moved to Cetera from Northwestern Mutual Investment Services, LLC.

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