CERRITOS, Calif., April 10, 2025 -- Cerritos Auto Square, America's largest auto mall, today launched the first ever, free Concierge Department. Car shoppers in Southern California now have free access to concierge representatives that will help them find the right car, answer questions about financing and trading in vehicles, and negotiate for better prices.
"We know buying a car is a lot of work and often an uphill battle and many people don't have the time to sort through hundreds of car pages and reviews," said Reed Amiri, Cerritos Auto Square President. "Worst of all, many don't have someone on their side to help, which is why we created the Concierge Department."
This free breakthrough service is unique because concierge representatives will never apply sales pressure, and callers are not obligated to purchase a car. It is a public service paid for by Cerritos Auto Square.
When car shoppers find a car they're interested in, the concierge representative personally introduces them to the dealership's top salesperson.
Callers to the Concierge Department can expect:
- Help finding a car that is perfect for them
- Assistance with financing and valuing trade-in vehicles
- Personal introduction to the top salesperson at the dealer
- Assistance with the final price negotiation
- Availability for any issues or concerns that are addressed in real time
The concierge representative is on standby during the purchasing process and is available via phone or text message with questions.
The dealership owners in Cerritos Auto Square are committed to protecting car shoppers. Their motto is "The biggest is the safest."
"Most car dealers have a bad reputation because they don't have the sales volume of the dealers in the Cerritos Auto Square, which means they have to charge more and spend less on service. Only the largest auto mall in America could afford a free Concierge Department for all car shoppers," said Amiri.
Cerritos Auto Square was America's first auto mall and is still the largest in America today and recently added its 24th dealer — Volvo Cars Cerritos. The auto mall's size and scale of operation allow it to offer special pricing, which is why it sells more cars than any other location in California. Only the largest auto mall has the resources to invest in innovative ways to make car shopping easier and more affordable.
For more information about the Cerritos Auto Square all-new Concierge Department, visit cerritosautosquare.com/concierge.
About Cerritos Auto Square:
Located in Cerritos, California, Cerritos Auto Square is the world's largest auto mall. It offers 24 side-by-side dealers and nearly 10,000 vehicles in stock, representing the world's largest selection of new and pre-owned coupes, sedans, convertibles, SUVs, trucks, and hybrid vehicles. Visit us at 10903 Auto Square Drive Cerritos, CA 90703 or call 562-553-9705. Learn more at cerritosautosquare.com.
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