The "Carfax for homes" can be acquired by CRMLS's participating associations
CHINO HILLS, Calif., April 1, 2025 -- California Regional MLS (CRMLS), the most recognized multiple listing service in the country, has entered an agreement with proptech company RealReports to offer its users AI-powered property reports. RealReports is available on a per-association opt-in basis via the CRMLS Association Product Co-Op.
As agents face increasing pressure to convey their value to clients, RealReports offers an easy and impressive option to show off complete property knowledge on the spot. Coined the "Carfax for homes," RealReports gathers information from over 60 leading industry data providers to give agents a complete property report, including information about permits, climate risk, flood insurance costs, liens, zoning details, and more. Powering each RealReport is Aiden, an AI property advisor that answers any question about a property, analyzes documents, and provides actionable insights to agents and their clients. Seven CRMLS associations have already opted in and begun offering RealReports, including Orange County REALTORS®, Southland Regional Association of REALTORS®, and North San Diego County REALTORS®, with many more set to launch soon.
"Helping agents showcase their value is a major focus for CRMLS this year, and RealReports is an incredible asset for our users," said CRMLS CEO Art Carter. "We're always looking for ways to leverage new technologies to help our user base thrive, and I've been particularly impressed with the extensive AI-powered reports I've seen. I think every one of our agents could benefit from the simplicity and thoroughness of RealReports' offerings."
"Launching RealReports with CRMLS is a tremendous milestone," said James Rogers, Co-founder & CEO of RealReports. "Our team has taken great care to build a product that solves real problems and provides consistent value for agents and their clients. We're grateful for the vision and trust of the CRMLS leadership team and look forward to working closely together to empower members with meaningful edge and best-in-class technology to meet the challenges of today's competitive market."
"Knowledge is power and having access to reliable property data is critical to an agent's success," said Zach Gorman, Co-founder & COO of RealReports. "RealReports provides the most comprehensive look at every property in the US, but we don't stop there. Data is only helpful if you know what to do with it, which is why we built our AI property advisor, Aiden, to answer any question about a property that an agent or their client may have, as well as analyze documents and photos. The end result is a seamless property supertool that provides value for buyers and sellers alike, generates leads for agents, and mitigates risk for all—there's simply nothing else like it."
Interested CRMLS associations can find information about how to acquire RealReports and pricing options in the CRMLS Association Product Co-Op.
About California Regional Multiple Listing Service (CRMLS)
California Regional MLS is the nation's most recognized subscriber-based MLS, dedicated to servicing more than 100,000 real estate professionals from dozens of Associations, Boards, and MLS organizations. CRMLS is the industry powerhouse and thrives on providing the most relevant products and services to its subscribers. For more information on CRMLS, visit go.crmls.org. To learn more about the CRMLS Association Product Co-Op, click here.
About RealReports
RealReports is the AI property advisor for real estate agents to deliver value, generate leads, and mitigate risk. Each RealReport is powered by data from over 60 industry-leading providers for every property in the US, and Aiden, a sophisticated AI that answers any question, analyzes documents, and delivers actionable insights. Top MLSs and brokerages like CRMLS, Keyes, PrimeMLS, Baird & Warner, SFAR, Danberry Realtors, and more trust RealReports to provide their agents and clients a consistent advantage in today's competitive market.
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