Global personalized eyewear brand highlighted for its bold approach to precision-fit design, scalable customization, and U.S. market entry
NEW YORK, June 17, 2025 -- Breezm—the South Korean eyewear brand on a mission to make perfect-fit glasses accessible worldwide through innovative design and inclusive pricing—has been selected as the subject of a new Harvard Business School (HBS) case study titled "Breezm: Innovative 3D-Printed Eyewear."
Breezm reimagines eyewear using advanced technology to deliver custom-fit glasses at an accessible price point.
Developed by HBS James J. Hill Professor of Business Administration Juan Alcacer, the case explores Breezm's strategy for disrupting a traditionally supplier-driven industry by leveraging advanced technology and custom-fit production. The case will be taught this fall as part of HBS's Owner/President Management program.
Breezm reimagines the eyewear experience by putting consumers at the center through 3D facial scanning, AI-powered styling tools, and in-house 3D printing—delivering premium personalization at an accessible price point. Founded in 2018 by Zenma Hyungjin Park and Will Wooseok Sung, the company has grown to 13 locations in South Korea and recently opened its U.S. flagship in New York City.
"We are thrilled to have Breezm's innovation recognized by Harvard Business School, especially as we prepare to open our second U.S. store and launch an app for nationwide orders," says Zenma Hyungjin Park, co-founder and CEO of Breezm. "This milestone further strengthens our presence in the U.S."
As part of the case's publication, Park will join an upcoming HBS class as a case protagonist to share insight on Breezm's innovation cases. Two additional cases, covering Breezm's continued global expansion and U.S. business model, are in development.
The case is available through Harvard Business publishing here.
About Breezm
Founded in Seoul in 2018, Breezm is a global eyewear brand redefining how people buy and wear glasses. By integrating facial scanning, AI technology, and 3D-printed materials, Breezm creates custom-fit frames tailored to each individual at an accessible price point. The company has 13 stores in South Korea and a flagship U.S. location in New York City, with continued global expansion underway and a mobile app—designed to bring at-home fittings and shopping to consumers nationwide—set to launch this fall. With more than 25,000 pairs of glasses sold last year, the brand is rapidly establishing itself as a global leader in personalized eyewear. Learn more at www.breezmeyewear.com and @breezm_global.
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