Award-winning marketing expert Stacey Ross Cohen delivers a powerful new book to help young professionals stand out, succeed, and crush career goals
NEW YORK, April 23, 2025 -- In today's job market, young professionals face the daunting task of distinguishing themselves amid fierce competition and advanced AI résumé screenings. Enter Brand Up 2.0: Propel Your Early Career Success (Publisher: Post Hill Press/Distributor: Simon & Schuster), the ultimate guide to overcoming these challenges and standing out in the modern workplace. Packed with proven strategies, this book empowers early career professionals to cut through the noise, make a bold impression, and rise to the top of the decision-makers list—whether applying for jobs, securing promotions, or launching a business.
Best-selling author Stacey Ross Cohen teamed up with Allison Kluger, Stanford Graduate School of Business lecturer and four-time Emmy-nominated producer, and Kudzi Chikumbu, lifestyle influencer, marketing expert, and former TikTok executive, to deliver unmatched insights into personal branding and career development.
"I'm beyond grateful to my brilliant co-authors Allison Kluger and Kudzi Chikumbu, whose expertise and passion helped bring Brand Up 2.0 to life," said Ross Cohen. "This book delivers real-world tools and strategies to help young professionals shine in any industry."
With insider tips from 50+ career experts—including HR leaders, recruiters, and LinkedIn pros—Brand Up 2.0 provides a step-by-step roadmap for mastering digital presence, navigating networking opportunities, and building a personal brand that captures the attention of employers and decision-makers. With endorsements from Barbara Corcoran, Mel Robbins, and Dorie Clark, the book is already being hailed as essential reading for early-career professionals seeking a competitive edge.
Brand Up 2.0 is the highly anticipated sequel to Ross Cohen's acclaimed Brand Up: The Ultimate Playbook for College & Career Success (2023), which focused on college admissions for high school students. The new edition dives into next-level strategies (e.g., job search, interviewing, reputation management) for young professionals to achieve success.
Key takeaways from Brand Up 2.0:
- Craft a standout personal brand that answers: Why Choose You?
- Optimize LinkedIn, résumés, and cover letters to rise above the competition
- Build skills in networking, executive presence, interviews, and salary negotiations
- Use social media to elevate visibility, credibility, and career momentum
- Learn from real-world stories and expert tips to land jobs, promotions, or launch ventures
Brand Up 2.0 is available on Amazon, Barnes & Noble, and select college bookstores nationwide. For more information or to request a review copy, please contact megan@branduplife.com or visit www.branduplife.com
Mini Flipdoc: https://view.flipdocs.com/BrandUp-2.0
Media Kit: Brand Up 2.0 Media Kit
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