NEW YORK, March 20, 2025 -- Bob's Red Mill has selected 360PR+ as public relations agency of record for its expansive product line of wholesome foods, including oats, flours, granolas, baking mixes, grab-and-go snacks and more, all backed by a commitment to quality ingredients and the people that make and use them.
Building on the brand's nearly 50 years of leadership in the natural products industry, 360PR+ will support Bob's Red Mill's continued evolution and bring new consumers into the fold through creative storytelling and strategic thought leadership rooted in the brand's mission to inspire joy through wholesome foods.
"360PR+ brings a deep understanding of premium food and beverage and decades of experience helping to advance mission-driven brands. We're pleased to be partnering with them to elevate our brand in new and exciting ways," says Daniel Barba, VP of Marketing at Bob's Red Mill.
Founded in 1978 by entrepreneurs Bob and Charlee Moore and 100% employee-owned, Bob's Red Mill today remains rooted in a steadfast belief in the power of homemade foods to bring people together. Bob's Red Mill is expanding its extensive line of offerings, recently adding new products like Signature Blends Baking Mixes, Signature Blends Pancake & Waffle Mixes, and Protein Oats, including the newly launched Overnight Protein Oats, that naturally deliver twice the protein with nearly half the carbon footprint.
"Bob's Red Mill is an iconic brand that is boldly applying its values to reimagine what the next generation of homemade food looks like," commented Victoria Renwick, Partner and Chief Client Officer at 360PR+. "We share that passion and are honored to have the opportunity to help Bob's Red Mill reach more consumers – and breakfast bowls and tables – in ways that will resonate with a new generation."
About Bob's Red Mill
Bob's Red Mill started in 1978 and has brought people together with wholesome foods made from good ingredients ever since. Inspired by the passion and expertise of founders Bob and Charlee Moore, the company is now 100% employee owned, with more than 700 employee owners dedicated to making the best whole grain oats, baking flours and on-the-go snacks. Bob's Red Mill is located in Milwaukie, Oregon, just outside of Portland. Visit www.bobsredmill.com for more information.
About 360PR+
360PR+ is a leading award-winning public relations agency, recognized for its bold, headline-making, conversation-driving campaigns for some of the most trusted and innovative brands. A WBENC certified women-owned business, 360PR+ has offices in Boston, New York and Philadelphia and is a partner in PROI Worldwide, offering clients reach and expertise in 100+ cities globally. 360PR+ has helped to advance some of the most influential and innovative brands spanning every aisle of the grocery store, food service, food media, countertop appliances and more – in turn helping home cooks, foodies and other consumers eat and live better.
For more information, visit www.360PR.plus.
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