Empowering UK Charities with Smarter Fundraising Tools, Easier Compliance and Enhanced Donor Engagement
LONDON, Oct. 23, 2025 -- Blackbaud (NASDAQ: BLKB), the leader in AI for social impact, is excited to announce a suite of powerful new features for UK-based Raiser's Edge NXT® customers. This release includes the launch of Optimised Donation Forms, along with major enhancements to Gift Aid and Consent functionality, and a new integration with Constant Contact for smarter multichannel marketing. Together, these updates are designed to simplify online giving, strengthen donor engagement, and ensure compliance with UK regulations, all while streamlining data management and reducing administrative burden.
"These updates reflect our commitment to delivering smarter, more intuitive tools that help UK nonprofits deepen donor relationships, simplify compliance and raise more for their missions, all within a seamlessly integrated experience," said David Benjamin, chief commercial officer, Blackbaud. "We're proud to support organisations with innovations that make fundraising more effective and donor engagement more meaningful."
Optimised Donation Forms: Designed for Conversion
Blackbaud's newly launched Optimised Donation Forms are crafted to make giving easier, faster, and more impactful for both donors and organisations. These mobile-first forms are visually engaging, simple to embed, and fully customisable, allowing nonprofits to reflect their unique brand and mission while removing barriers to donation. Recent enhancements enable organisations to add campaign, appeal, and designation parameters directly to form URLs, improving tracking and donor targeting. Additionally, social sharing options and recurring gift prompts will help expand reach and encourage sustained support.
- Mobile-first design improves accessibility and donor experience
- URL parameters enhance campaign tracking and segmentation
- Built-in A/B testing adapts forms to donor behavior automatically
Gift Aid: Make Every Donation Go Further
With Blackbaud's latest enhancements, UK charities can now seamlessly collect Gift Aid declarations through Optimised Donation Forms, unlocking an additional 25% on eligible donations from HMRC. This powerful integration simplifies the process for both donors and organisations by automating validation against HMRC rules, including address and declaration checks, and enabling direct submission from Raiser's Edge NXT.
- Automated HMRC validation reduces errors and ensures compliance
- Direct submission streamlines Gift Aid claims and saves time
- Long-term documentation retention supports audit readiness
Consent: Empowering Donors with Communication Control
Blackbaud's enhanced Consent features are designed to help UK nonprofits build trust through transparency while maintaining full compliance with GDPR and other privacy regulations. These updates give donors greater control over how they're contacted, allowing organisations to tailor communication preferences across multiple channels and categories.
With the redesigned Consent tile in web view, nonprofits can easily manage opt-ins and opt-outs, view a complete history of consent responses, and customise messaging to reflect their brand voice.
- Multi-channel consent options support personalised outreach
- Full consent history improves transparency and donor trust
- Streamlined workflows simplify GDPR compliance
Constant
This News is brought to you by Qube Mark, your trusted source for the latest updates and insights in marketing technology. Stay tuned for more groundbreaking innovations in the world of technology.
