Back-to-back recognition highlights Bizzabo's innovation, flexibility, and focus on exceptional attendee experiences
NEW YORK, June 12, 2025 -- Bizzabo, the Event Experience Operating System (EEOS) that powers immersive in-person, virtual, and hybrid events, today announced its recognition as a Leader in the Gartner® Magic Quadrant™ for Event Marketing and Management Platforms. This marks the second consecutive year Bizzabo has earned this placement, reinforcing its position as a trusted partner for leading event organizers worldwide.
The Gartner Magic Quadrant is one of the most respected and widely referenced evaluations of technology providers. It positions vendors across four categories (Leaders, Challengers, Visionaries, and Niche Players) based on two key factors: Ability to Execute and Completeness of Vision.
This is the second time Gartner has released a Magic Quadrant for Event Marketing and Management Platforms, offering enterprise buyers a trusted framework to evaluate providers in the event technology space. Gartner defines event technology platforms as "tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. These platforms provide native capabilities to engage and communicate with prospective attendees, registrants and sponsors, manage logistics, deliver content and enable attendees to engage with other participants."
For event organizers, this recognition reflects what matters most: delivering standout experiences, driving measurable results, and choosing a partner who can scale with them. Bizzabo's placement confirms its strengths in attendee engagement, marketing integrations, and pricing flexibility: key ingredients for successful events.
Gartner acknowledged Bizzabo's continuous innovation, flexible pricing strategy, attendee experience enhancements, and advanced integrations with marketing automation and CRM tools. Thanks to its robust agenda controls and session personalization options, Bizzabo's platform is especially well-suited for hosted conferences and roadshows.
"We're proud to be named a Leader once again," said Eran Ben-Shushan, Cofounder and CEO of Bizzabo. "This recognition reflects the trust our customers place in us to deliver extraordinary event experiences. As the industry evolves, we remain committed to continuous innovation, leveraging cutting-edge technologies to help our customers lead from the front and stay ahead of the competition."
Built as a unified, format-agnostic solution, Bizzabo enables organizers to consolidate tech vendors without sacrificing functionality. With no-code tools, they can launch custom-branded websites and agendas without developer support. Bizzabo's SmartBadge™ wearables and AI-enhanced networking tools elevate the in-person experience, while embedded event intelligence connects attendee actions to measurable business outcomes.
Explore what sets a Leader apart. Learn more about the evaluation and get your personalized demo of Bizzabo at https://welcome.bizzabo.com/gartner-magic-quadrant-leader-2025.
Gartner Objectivity Disclaimer
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Bizzabo
Bizzabo powers immersive in-person, virtual, and hybrid experiences. The Bizzabo Event Experience OS is a data-rich open platform that allows Event Experience Leaders to manage events, engage audiences, activate communities, and deliver powerful business outcomes — while keeping attendee data private and secure. Bizzabo powers the events of world-leading brands — from Fortune 100 enterprise organizations and financial institutions to creative agencies and scaling tech companies.
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