The Wilmington-based coffee company known for championing inclusion shares kindness and caffeine with veterans, hospital staff, and first responders.
WILMINGTON, N.C., Nov. 5, 2025 -- Bitty & Beau's Coffee, a company known for being "a human rights movement disguised as a coffee shop," is inviting communities across the country to take part in its new initiative, "Share the Good."
Bitty & Beau's Coffee launches "Share the Good" campaign to honor heroes and inspire acts of gratitude.
Join the movement:
Bitty & Beau's encourages everyone to help spread kindness this month:
- Post your own acts of gratitude on social media
- Tag your photos and videos with #ShareTheGood
- Support the mission by purchasing Bitty & Beau's new ready-to-drink coffees in shops or online at www.bittyandbeauscoffee.com
In honor of Veterans Day, the Wilmington team —which includes employees with intellectual and developmental disabilities—launched the "Share the Good" campaign by delivering surprise coffee drops to local heroes across the city.
Stops include:
- Wilmington VA Clinic
- Novant Health New Hanover Regional Medical Center
- Wilmington Fire Department
Team members shared Bitty & Beau's new ready-to-drink cans — Beautanical Cold Brew and Itty Bitty Shandy — along with smiles and handwritten notes of appreciation.
"At Bitty & Beau's Coffee, we believe in the power of kindness and gratitude! With our 'Share the Good' campaign, we're thrilled to deliver our delicious ready-to-drink coffee, including our new Beautanical Cold Brew and Itty Bitty Shandy, to the incredible veterans, hospital staff, and first responders in Wilmington," said Amy Wright, co-founder. "It's our way of showing appreciation and spreading joy while making it easier than ever for everyone to Buy Ready to Drink Coffee Online and share a moment of goodness."
"These new drinks represent everything our brand stands for—freshness, optimism, and connection," added Ben Wright , co-founder. "When our employees deliver them to people who serve others, it's a reminder that inclusion fuels good in every community."
About the New Drinks
- Beautanical Cold Brew — a uniquely crafted spin on lavender cold brew — subtly floral, perfectly smooth, and refreshingly bold.
- Itty Bitty Shandy — a light roast coffee brightened with lemonade, a crisp citrus-forward refreshment inspired by the classic Arnold Palmer.
Available at Bitty & Beau's Coffee locations nationwide and online at bittyandbeauscoffee.com .
The "Share the Good" campaign will continue throughout November, encouraging others to celebrate everyday heroes and create moments of kindness in their own communities.
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