WASHINGTON, March 20, 2025 -- ABWA Management, LLC, the management company overseeing the American Business Women's Association (ABWA), has selected Big Red M to be ABWA's new growth partner through a strategic acquisition. This transition positions Big Red M to strengthen ABWA's operations, enhance its member experience, and drive its long-term sustainability.
As part of this transition, Elizabeth H. Johnson, CAE, has been named the new Executive Director of ABWA. Johnson brings over 20 years of association management expertise, specializing in membership growth, strategic development, and organizational leadership.
"ABWA Management's decision to work with Big Red M represents a pivotal moment for ABWA's future," said René Street, outgoing Executive Director of ABWA. "We sought a team with deep expertise in association growth and revenue development, and Big Red M stood out as the best fit to support ABWA's continued success."
Johnson echoed this sentiment, highlighting the exciting opportunities ahead: "ABWA is a powerful force for women in business, and I am honored to lead the organization into this next phase. With Big Red M's strategic support, we will expand ABWA's reach, enhance its programs, and strengthen our community to create even greater opportunities for our members."
For over 75 years, ABWA has provided leadership, networking, and professional development opportunities to women across industries. The partnership with Big Red M will introduce new initiatives, enhance chapter development, and expand the reach of the Stephen Bufton Memorial Educational Fund, which has awarded over $17 million in scholarships to women in higher education.
ABWA members will have the opportunity to hear from Elizabeth H. Johnson at the upcoming ABWA Spring Virtual Conference on March 21-22, 2025, where she will outline her vision for ABWA's future.
For more information about ABWA, visit www.abwa.org or contact webmail@abwa.org.
About ABWA
The American Business Women's Association (ABWA) is a national organization dedicated to uniting businesswomen across diverse industries to help them grow professionally and personally through leadership, education, networking support, and national recognition. Since its founding in 1949, ABWA has empowered thousands of women in their careers and continues to provide opportunities for advancement.
About Big Red M
Since 2010, Big Red M has specialized in helping associations grow stronger through strategic membership development, revenue enhancement, and brand elevation through its consulting, sales, and publishing services. By offering comprehensive growth strategies and expert consulting, Big Red M enables associations to focus on their core missions while driving sustainable success.
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