- Total February sales of 63,303 units increased 7.2-percent over prior year
- Year-to-date total up 9.2-percent over 2024's all-time record pace
- Demand for the all-new Kia K4 compact sedan has increased every month since starting sales in August 2024
IRVINE, Calif., March 1, 2025 -- Kia America delivered 63,303 total units in February to extend its record-breaking sales streak to five months, powered by growth across its range of electrified and ICE-powered SUVs, utility vehicles and sedans. Retail transactions at Kia dealerships climbed 9.1-percent over the same period last year. Notably, sales of the all-new K4 compact sedan have shown consistent growth since its arrival in showrooms in August 2024, rising to a best-ever total of 11,669 units in February.
In addition to the K4, the Carnival MPV (+44-percent), Sportage (+8-percent) and Telluride (+13-percent) SUVs each delivered all-time best February performances. Electrified vehicle sales rose 22-percent compared to the previous year and achieved the highest sales for February on record.
"Kia continues to set one sales record after another with constant growth from our line of SUVs and the all-new K4 compact sedan," said Eric Watson, vice president, sales operations, Kia America. "Exceeding expectations is the foundation for everything we do, and our strategy is delivering with retail sales continuing to climb as more customers than ever are drawn to Kia's wide variety of ICE and electrified powertrain choices."
In addition to the monthly sales performance, Kia America announced several initiatives, including:
- Seven Kia models were named to the 2025 Car and Driver Editors' Choice Awards list, representing the publication's annual "honor roll" of automotive excellence. The winners, all 2025 model year vehicles, include the K5, EV6, Niro Hybrid, EV9, Carnival, Carnival Hybrid and the 2025 Car and Driver 10Best-winning Telluride (six-time winner).
- Kia has earned two 2025 PARENTS Best Family Cars Awards, with the 2025 Carnival named as "Best Hybrid Minivan" and Kia's next-generation Connected Car Navigation Cockpit (ccNC) recognized as "Best In-Car Multimedia/Entertainment System." There were 24 winners across a wide range of categories, and more than 180 cars, trucks and SUVs were evaluated for the best combination of style and functionality for families.
- Two Kia SUVs are once again the recipients of Kelley Blue Book Best Buy Awards. For the second consecutive year, the Kia EV9 was named "Best 3-Row Electric Vehicle," and the Telluride SUV took top honors in the "Best Midsize SUV" category for the sixth straight year.
- Kia celebrated the national expansion of the Ionna charging network as the joint venture founded by the world's leading automakers announced its transition from beta access to full-scale national release. With plans to bring over 1,000 high speed capable charging bays online in 2025, Ionna is delivering on its mission to provide the coverage drivers need, the reliability they deserve, and the amenities they desire.
MONTH OF FEBRUARY | FEBRUARY YTD | |||
Model | 2025 | 2024 | 2025 | 2024 |
EV9 | 1,360 | 1,318 | 2,592 | 2726 |
EV6 | 1,275 | 1,309 | 2,817 | 2,522 |
K4/Forte | 11,669 | 11,229 | 23,285 | 20,206 |
K5 | 4,991 | 2,291 | 9,348 | 5,579 |
Soul | 4,006 | 3,897 | 7,560 | 7,168 |
Niro | 1,485 | 2,511 | 2,687 | 4,573 |
Seltos | 3,707 | 4,766 | 6,547 | 8,766 |
Sportage | 13,072 | 12,081 | 24,429 | 22,075 |
Sorento | 7,699 | 7,425 | 14,570 | 13,445 |
Telluride | 9,599 | 8,510 | 18,370 | 15,426 |
Carnival | 4,440 | 3,074 | 8,105 | 6,087 |
Total | 63,303 | 59,059 | 120,310 | 110,149 |
Kia America – about us
Headquartered in Irvine, California, Kia America continues to top automotive quality surveys. Kia is recognized as one of the TIME World's Most Sustainable Companies of 2024. Kia serves as the "Official Automotive Partner" of the NBA and WNBA and offers a range of gasoline, hybrid, plug-in hybrid and electric vehicles sold through a network of nearly 800 dealers in the U.S., including several cars and SUVs proudly assembled in America*.
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* Certain EV9 all-electric three-row SUV, Sportage (excludes HEV and PHEV models), Sorento (excludes HEV and PHEV models), and Telluride are assembled in the United States from U.S. and globally sourced parts.
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