National Launch Focuses on B2B and Consumer Battery Solutions for First Time
HARTLAND, Wis., May 15, 2025 -- Batteries Plus, the world's leading multi-site services franchise for B2B & B2C batteries, is introducing a bold new brand campaign that repositions its franchisees and store teams as accessible technical experts in an era of impersonal technology and online overload. Under the new tagline, "The Experts In Charge," the company is celebrating the services, battery knowledge, and hands-on repairs that set it apart in providing immediate solutions for businesses and consumers.
"We're not just selling batteries; we're offering service, expertise, and reassurance when it matters most."
In the age of AI assistance and "How-To" videos, Batteries Plus is reminding customers that sometimes, the most effective solution isn't a search result, but a real person with real answers. This campaign champions the brand's in-store experts who listen, problem-solve, and deliver personalized service across a wide range of battery and recycling needs.
"This campaign reflects what has always been best about Batteries Plus: our highly trained people," said Jon Sica, Chief Operating Officer for Batteries Plus. "Our franchisees and stores associates are the heroes. Whether someone walks in with a broken phone, a dead car battery, or just not knowing what battery they need, our stores are there with answers, repair tools, and most importantly – the right battery, no matter how specialized it is."
"Our AI capabilities are advanced in helping our sales reps and associates – but it's behind the scenes. We want business and customers to know that you are going to get to talk to a person, because that relationship is important," added Sica.
This new campaign will launch nationwide with "The Experts In Charge" tagline appearing on digital, print, in-store, and billboard visuals. The brand will also spotlight the real know-how of employees and franchisees.
"In a time when so much retail interaction has been reduced to chatbots, touchscreens, and tracking numbers, we're proud to offer something different," said Joe Malmuth, Chief Development Officer for Batteries Plus. "We're not just selling batteries, we're offering service, expertise, and reassurance at the moments when it matters the most."
Rooted in research, this campaign aims to position Batteries Plus as America's go-to battery and service provider. With its more than 730 stores open across the U.S. and Puerto Rico, Batteries Plus has the scale, inventory, tools – and most importantly – the team to deliver expert service, repairs, and specialized battery solutions for both consumers and businesses.
To explore the full range of services and find a location near you, visit www.batteriesplus.com.
ABOUT BATTERIES PLUS:
Batteries Plus is a multi-site services brand offering B2B and B2C consumers instant access to batteries and repairs across the U.S., including many non-shippable batteries. With over 730 locations open in 48 states and Puerto Rico, the franchise not only has unrivaled selection when it comes to meeting industrial-grade battery needs but its stores offer expert repairs and battery to go along with any purchase. Headquartered in Hartland, Wisconsin, Batteries Plus is owned by Freeman Spogli, a private equity firm based in Los Angeles and New York City. To learn more about Batteries Plus's franchise opportunities to become The Expert In Charge in your community, please visit www.batteriesplusfranchise.com.
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