Nation's Leading Battery Retail Franchise to Award Over $30,000 in Prizes Through Gamified Training, Sales, and Team-Building Challenges
HARTLAND, Wis., Feb. 24, 2025 -- Batteries Plus, the world's leading consumer and business specialty battery franchise, has announced its Sweet 16 in an innovative initiative to drive franchisee performance and team expertise: The Plus Games. This new program is designed to gamify training and sales goals, bringing together the top-performing stores in a celebration of expertise, team-building, and customer service.
Batteries Plus gamifies training and sales with The Plus Games, awarding $30K+ in prizes to top-performing franchisees.
The Plus Games Sweet 16 is currently active, as the top 16 stores from across the system go head-to-head in a series of timed, skill-based challenges. Through April, these stores are competing to advance to the Elite Eight, Final Four, and ultimately the championship event, which will award over $30,000 in cash and other prizes at PlusCon, the company's 2025 National Convention in Las Vegas, NV on May 14-15, 2025.
The Sweet 16 highlights Batteries Plus's nationwide footprint, featuring stores from diverse regions. Among the standout locations are Corey Robinson's Davenport, IA, store, which has been a community staple for more than 30 years, and Trent Labry's Carencro, LA, location, which has rapidly made a name for itself in commercial sales since opening less than five years ago. Additionally, the Tampa area is strongly represented by the Epps Group, a multi-unit ownership team with multiple stores qualifying for the Sweet 16. These stores and others exemplify the spirit of the Plus Games by demonstrating dedication to Batteries Plus's core mission of being the Power Experts.
"At Batteries Plus, expertise is at the heart of everything we do," said Jon Sica, Chief Operating Officer of Batteries Plus. "The Plus Games were created to reward and celebrate that expertise, motivating our teams to deliver exceptional performance and service through fun, competitive challenges. By fostering this environment, we're building a stronger culture of excellence and collaboration across the franchise system."
The competition kicked off with a rigorous performance evaluation over the last three months, focusing on key metrics such as:
- Total sales
- Key fob sales
- Flashlight sales
- Lifetime watch battery attachment rate
- Percentage of tickets with an attachment
The highest-performing stores from previous qualifying rounds have advanced to the Sweet 16 and will now compete in store-hosted relays. Challenges will test their technical expertise, such as screen protector installations, battery installations, and key fob programming, as well as operational skills like setting up product displays according to planograms.
These inaugural games span the country, with the Sweet 16 being narrowed down from the brand's entire franchise system. The Elite Eight and Final Four will compete in relay events within Batteries Plus's training facilities in Pewaukee, Wisconsin, before the winner earns their trip to Las Vegas for PlusCon.
Beyond the excitement of competition, the Plus Games emphasize the importance of knowledge and training, ensuring franchisees and their teams are equipped to deliver exceptional service to customers. By gamifying key training and sales goals, the program reinforces Batteries Plus's commitment to supporting its franchisees in driving store performance.
"This isn't just about winning," explains Jason Moss, VP of Store Development and Training for Batteries Plus. "The Plus Games provide franchisees with the tools and incentives they need to rally their teams, build expertise, and ultimately deliver a better experience for their customers. It's a celebration of the skills and dedication that make our franchisees successful."
To learn more about franchising with Batteries Plus or become a future member of the Plus Games, visit batteriesplusfranchise.com.
ABOUT BATTERIES PLUS:
Batteries Plus, founded in 1988 and headquartered in Hartland, WI, is a leading omnichannel retailer of batteries, specialty light bulbs and phone repair services for the direct-to-consumer and commercial channels. The retailer also offers key programming, replacement and cutting services. Through a nationwide network of stores, the company offers a differentiated value proposition of unrivaled product selection, in-stock availability and customer service. Batteries Plus is owned by Freeman Spogli, a private equity firm based in Los Angeles and New York City. To learn more about one of Forbes®' Best Franchises to Buy in America, visit https://www.batteriesplusfranchise.com.
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