IRVINE, Calif., March 20, 2025 -- In an unveiling this week at the 2025 ProMat show, the leading event in the manufacturing and supply chain industry, BrandingBusiness proudly introduced Cireco, a pioneering company that is redefining material handling with its innovative use of 100% post-consumer recycled plastics. This launch not only showcased Cireco's commitment to sustainability and innovation but also highlighted the expertise of BrandingBusiness in developing the company's name, brand strategy, messaging, visual identity, and comprehensive brand launch.
Cireco emerges as a beacon of both sustainability and performance, delivering high-quality, cost-effective, and reusable material handling solutions that blend state-of-the-art manufacturing with a deep commitment to the circular economy. Through the use of cutting-edge molding technology and engineered copolymers, Cireco produces durable, environmentally responsible products that meet the increasing global demand for eco-friendly solutions.
Ryan Rieches, CEO of BrandingBusiness, stated, "Cireco's commitment to sustainability and their vision for a better solution resonated with us. We were tasked to capture this ethos in a compelling brand that speaks to their innovative spirit, expressed in the brand line 'Shaping the new standard.' and communicated in the name 'Cireco', celebrating the circular economy. Delivering this comprehensive branding project in under three months is a testament to our team's agility and Cireco's readiness to make a significant impact." BrandingBusiness went on to support the launch with a new logo, visual system, website, video, collateral, and trade show booth design and implementation.
Cireco's offerings are especially relevant as the global pallet market, which is expected to reach $110 billion by 2030, shifts towards sustainable solutions that offer longer lifespans and reduced environmental impact. Cireco's initial product line, which will expand with time, includes high performance recycled plastic pallets, all designed to meet the rigorous demands of industries such as retail, agriculture, manufacturing, pharmaceutical, and more.
"At Cireco, we are not just creating products; we are setting a new standard in the industry," said Jonathan Pulver, Director of Sales Operations at Cireco. "We're transforming 100% recycled materials into high-performance reusable assets, supporting not just our customers but our planet. We were thrilled to launch our brand at ProMat and start our journey towards leading the shift towards sustainable material handling practices."
This partnership and Cireco's launch are pivotal at a time when industries worldwide are seeking innovative ways to reduce their carbon footprint while enhancing supply chain efficiencies. The launch at ProMat ensured Cireco's solutions are introduced at a platform that epitomizes industry innovation.
About BrandingBusiness:
BrandingBusiness is a specialist B2B brand strategy and creative agency. For more than 30 years we have worked with growth-driven disruptors and some of the world's great companies to help them stay relevant in a world of dynamic change and create business momentum through the inspirational power of their brand. By combining strategic rigor with world-class creative thinking, we help clients imagine futures that are not yet visible and build brands that make them a reality. BrandingBusiness has worked with the likes of ABM Industries, American Airlines, Cisco, Elsevier, First American Financial, Huawei, Teledyne, Hitachi, Saint-Gobain, and Tech Data. To learn more, please visit brandingbusiness.com.
About Cireco:
Cireco is shaping the new standard. The company transforms 100% post-consumer recycled plastics into high-quality, cost-effective, and reusable material handling solutions. Blending state-of-the-art manufacturing with a commitment to the circular economy, Cireco delivers innovative solutions that offer a lighter footprint and unmatched durability. The organization manufactures innovative products for various industries and operates at higher volumes, delivering tailored solutions and the confidence of supply. Working closely with customers to help them achieve more, Cireco is making the vision of high-performance post-consumer plastics a reality. For additional information about Cireco and its sustainable solutions, please visit www.cireco.com.
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