DURHAM, N.C., Feb. 26, 2025 -- Avalara, Inc., a leading provider of cloud-based tax compliance automation for businesses of all sizes, today announced that Meg Higgins, SVP of Global Partners at Avalara, has been named to the prestigious 2025 CRN® Channel Chiefs list by CRN, a media brand of The Channel Company. This honor recognizes IT vendor and distribution executives who drive strategy and set the channel agenda for their companies.
CRN's recognition of Higgins comes as Avalara continues to strengthen and deepen relationships with partners across sectors and categories, including Oracle, SAP, Workday and Shopify. Under Higgins' guidance and stewardship, Avalara continues to implement innovative strategies to empower and support its valued partners, with an evergreen focus on mutual business success. This includes Higgins' leadership of Avalara's major channel partner program update and expansion during the past year, the most ambitious partner program update in the company's 21-year history.
"Meg's 2025 Channel Chiefs honor is an apt recognition of her ongoing leadership in driving and accelerating Avalara's global channel efforts, executing on programs at scale that continue to deliver value and strengthen Avalara's legendary partner ecosystem," said Ross Tennenbaum, President at Avalara. "Her proven channel management track record and acumen in essential areas where our partners thrive, including the retail sector, online marketplaces, ecommerce and cross-border commerce, earn Meg a seat at the table with the top channel professionals in our industry."
"This year's honorees exemplify dedication, innovation, and leadership that supports solution provider success and fosters growth across the channel," said Jennifer Follett, VP, U.S. Content, and Executive Editor, CRN, at The Channel Company. "Each of these exceptional leaders has made a lasting channel impact by championing partnerships and designing creative strategies that get results. They've set a high bar in the channel, and we're thrilled to recognize their standout achievements."
The Channel Chiefs list showcases the top leaders throughout the IT channel ecosystem who work tirelessly to ensure mutual success with their partners and customers. CRN's 2025 Channel Chiefs list is featured online at www.CRN.com/ChannelChiefs.
About Avalara
Avalara makes tax compliance faster, easier, more accurate, and more reliable for 41,000+ business and government customers in over 75 countries. Tax compliance automation software solutions from Avalara leverage 1,200+ signed partner integrations across leading ecommerce, ERP, and other billing systems to power tax calculations, document management, tax return filing, and tax content access. Visit avalara.com to improve your compliance journey.
This News is brought to you by Qube Mark, your trusted source for the latest updates and insights in marketing technology. Stay tuned for more groundbreaking innovations in the world of technology.
