Ascenda , a global premium rewards network, has announced the appointment of Josh Berwitz as their new Chief Commercial Officer (CCO). This strategic move underscores Ascenda’s commitment to enhancing their market presence and driving significant growth across financial institutions and merchant networks worldwide.
Josh Berwitz’s Extensive Experience
Josh Berwitz joins Ascenda with an impressive 24-year career at American Express , where he delivered exceptional growth results in various sectors including consumer cards, business cards, and merchant loyalty. His tenure at American Express saw him managing critical global relationships with major strategic partners such as Delta and Marriott. Berwitz was instrumental in developing and operating some of the most impactful rewards programs globally, including the renowned Membership Rewards partnerships portfolio and the Global Lounge Collection.
Prior to joining Ascenda, Berwitz served as the US President and Chief Growth Officer at Prezzee, an international e-gift card company. His leadership at Prezzee further cemented his reputation as a transformative leader in the payments and loyalty industry.
Berwitz’s Vision for Ascenda
Expressing his enthusiasm about joining Ascenda, Berwitz stated, “I am passionate about building great loyalty propositions that create meaningful and impactful value. Ascenda’s innovative and technology-driven approach to customer engagement is truly at the forefront of the industry. I am excited to bring my experience to this dynamic team and contribute to our path ahead.”
CEO Kyle Armstrong’s Endorsement
Ascenda’s CEO, Kyle Armstrong , welcomed Berwitz, highlighting his inspirational and energetic leadership style. Armstrong noted that Berwitz’s deep domain expertise and impressive track record make him the ideal leader to advance Ascenda’s ambitious mission. “We are absolutely delighted to welcome Josh to the team. His fit with our growth mindset and collaborative culture is perfect, and we look forward to achieving new heights under his leadership,” Armstrong said.
Ascenda’s Mission and Future Prospects
Ascenda’s appointment of Josh Berwitz as CCO is a significant step towards strengthening its global rewards ecosystem. With Berwitz at the helm of go-to-market, partnership, and client functions, Ascenda aims to power outsized growth and deliver exceptional results for financial institutions and merchants around the world.
The appointment of Josh Berwitz as Chief Commercial Officer marks a pivotal moment for Ascenda. With his extensive experience and proven track record in the payments and loyalty industry, Berwitz is set to drive Ascenda’s growth and innovation in the global rewards network. This strategic leadership addition positions Ascenda to further its mission of delivering unparalleled value and engagement to its partners and clients.
