New Partnerships with Bombora, Sports Innovation Lab, and LiveRamp Empower Publishers with Superior Audience Monetization and Insights Capabilities
NEW YORK, Feb. 6, 2025 -- ArcSpan, a leader in AI-driven audience monetization solutions for publishers, is excited to announce the direct integration of premium audience segments from Bombora and Sports Innovation Lab into its Audience Monetization System (AMS) platform. This strategic expansion enables publishers to seamlessly access high-value, deterministic data that is truly turnkey, setting a new industry standard for ease and accuracy of targeting and audience activation scale.
By enriching first-party data with enhanced intent and behavioral signals, the integration empowers sales teams to craft and deliver high-impact campaigns that accelerate revenue growth. Additionally, through ArcSpan's integration with LiveRamp, AMS users gain access to thousands of additional third-party audience segments from over 100 data providers, broadening their targeting capabilities.
Bombora: Pioneering B2B Intent Data
The true B2B data pioneer, Bombora connects the B2B ecosystem in a one-of-a-kind Data Co-op—enabling a holistic view of account research behavior. From this data Bombora derives actionable insights and solutions including Company Surge® Intent Data, Identity Resolution and B2B Digital Audiences for targeting. Bombora's robust data taxonomy enables publishers to deliver valuable, scalable audience segments to meet B2B advertising criteria, including by company, size, industry, location, seniority, and business intent.
"The alliance between ArcSpan and Bombora is another example of our commitment to making our data available wherever, whenever our customers want to use it — including publisher workflows," said Jaime Schultheis, Head of Global Data Partnerships. "Real time access to Bombora's proprietary Company Surge® Intent, identity and audience data in ArcSpan's AMS platform substantially enhances the efficiency and effectiveness of publishers' planning and activation processes."
Publishers can now leverage Bombora's industry-leading data across a variety of monetization channels, including branded content, editorial sponsorships, and event partnerships, tapping into signals from the one-of-a-kind Data Cooperative which captures 1000s of B2B sources, spans 10s of thousands of topics and billions of monthly consumption events.
Sports Innovation Lab / Retail Innovation Lab
Sports Innovation Lab specializes in delivering precise, transaction-based audiences and insights in key verticals. Through this integration with AMS, publishers can now access premium segments such as High-Value NFL fans, Women's Sports Fans, Concert and Festival Enthusiasts, Youth Sports Parents, and High-Value Sports Bettors – along with many other high-impact segments across every major and emerging sport.
In parallel, the Retail Innovation Lab extends ArcSpan's audience reach into retail, quick-service restaurants (QSR), auto, direct-to-consumer (DTC), apparel, and home categories. On average, advertisers see a threefold improvement in ROAS when utilizing Sports Innovation Lab's audiences, underscoring the exceptional value these audiences deliver.
"Our collaboration with ArcSpan AMS sets the new benchmark for publishers building and activating precise, performative audienes in sports and entertainment advertising," said Jennifer Pelino, Chief Commercial Officer and President of Data Cloud, Sports Innovation Lab. "Integrating our deterministic, transaction-based audiences into AMS offers publishers an unparalled opportunity to connect high-value consumers with highly relevant content, ensuring maximum campaign effectiveness for advertisers."
"ArcSpan's innovative integration of Bombora and Sports Innovation Lab data is redefining the publisher monetization landscape," said Pete Rooney, SVP, Solutions Engineer. "In an era marked by evolving identity challenges and market fragmentation, the ability to deploy deterministic, high-confidence audience segments across these important verticals is a game changer for driving measurable advertising performance by publishers for advertisers."
About ArcSpan
ArcSpan is at the forefront of AI-driven audience monetization, providing leading publishers with innovative solutions to unlock the full value of their first-party data. Through powerful first-party data aggregation, more intuitive workflows, strategic integrations and a robust partner ecosystem, ArcSpan's Audience Monetization Suite (AMS) empowers publishers to build, activate and measure targeted, scalable audience segments that drive revenue and enhance advertiser outcomes.
ArcSpan is committed to publishers. For more information about ArcSpan and the AMS platform, please visit www.arcspan.com
This News is brought to you by Qube Mark, your trusted source for the latest updates and insights in marketing technology. Stay tuned for more groundbreaking innovations in the world of technology.
