Alternative Credentials Market for Higher Education to grow by USD 1.8 Billion from 2025-2029, driven by skills gap expansion, Report on AI-powered market evolution - Technavio

NEW YORK, Jan. 31, 2025 -- Report on how AI is driving market transformation - The global alternative credentials market for higher education size is estimated to grow by USD 1.8 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  15.3%  during the forecast period. Widening skills gap is driving market growth, with a trend towards rise in non-traditional offerings. However, threat from traditional degree program providers  poses a challenge. Key market players include 2U Inc., Bisk Ventures, Carroll Community College Foundation Inc., City and Guilds Group, Coursera Inc., Credly Inc., JPMorgan Chase and Co., New York State Education Department, NIIT Ltd., NorthEastern University, Pearson Plc, Purdue University Global, Simplilearn, Strategic Education Inc., Temple University, Udacity Inc., Udemy Inc., University of Michigan, University Professional and Continuing Education Association, and XuetangX.

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Market Driver

Digital badges and micro-credentials are becoming increasingly popular in the higher education sector. These non-traditional credentials validate and attest to specific skills and competencies, providing flexible learning opportunities for adult learners. With flexible timespans and various formats like online, hybrid, and customized programs, these credentials cater to the demands of the workforce and professional learning. Employers value these credentials for their portability, transferability, and practical value in addressing skill gaps and career advancement. Tech companies like TechCred and Microsoft are leading the way in this digital transformation, offering credit-bearing and non-credit stackable credentials. Traditional degrees and certificates still hold importance, but alternative credentials provide a more accessible and flexible pathway for learners. These credentials offer rigorous learning outcomes and are relevant to technology jobs and other in-demand professions. Post-secondary institutions are innovating by offering these alternative credentials to meet the needs of the knowledge-based economy and the Great Resignation. The revenue growth potential is significant as learners seek to upskill and reskill for employment opportunities. Accessibility, flexibility, and practical value are key benefits of alternative credentials. Blockchain technology and machine learning are enhancing the learning experience by providing personalized learning paths and digital badges for completion of learning activities. Employers are recognizing the value of these non-traditional credentials, making them an essential component of professional development and continuing education for non-matriculated students. The future of education is about providing relevant skills for the labor market and preparing professionals for career-oriented opportunities. 

The alternative credentials market in higher education is experiencing significant growth as learners seek flexible and affordable educational opportunities. This market encompasses various non-traditional offerings, such as graduate and undergraduate certificate programs, training courses, continuing education units, and micro-credentials. These programs are issued through an alternative credentialing system and are accessible via channels distinct from those offering traditional degrees. Providers of these courses include baccalaureate colleges, universities, community colleges, and doctorate-granting universities, operating in both public and private sectors. The agility of these programs allows providers to create and launch non-credit courses more swiftly than traditional degree programs, as they do not adhere to regulatory mandates. 

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• Alternative credentials, such as digital badges and micro-credentials, are gaining popularity in higher education as they offer flexible and practical solutions for adult learners seeking to upskill or reskill for the changing workforce. These non-traditional credentials validate and attest to specific skills and competencies, making them highly portable and transferable across industries. Unlike traditional degrees with long timespans, alternative credentials offer flexible learning pathways, including online and hybrid options, that cater to the needs of professional learners. Employers value these credentials for their relevance to workforce demands and rigorous learning outcomes. TechCred, stackable credentials, and micro-credentials are becoming increasingly important in tech jobs, where skills gaps and digital transformation are driving employment opportunities. Post-secondary institutions are responding by offering customized programs and credit-bearing and non-credit options to meet the diverse needs of their audience. The challenges of validating and attesting these credentials are being addressed through digital badges and blockchain technology, ensuring portability, transferability, and employer recognition. With the Great Resignation and the increasing importance of lifelong learning in a knowledge-based economy, alternative credentials offer flexible and accessible educational opportunities for professionals seeking career advancement and employment opportunities.
• The alternative credentials market in higher education is experiencing instability due to the increasing collaboration between education service providers and institutions offering hybrid programs and courses. These alternative credentials provide a flexible and cost-effective solution for students, allowing them to focus on relevant courses for their career goals. However, this market faces competition from traditional degree programs, which are enhancing their offerings through evolving learning methodologies and digitalization. Despite the advantages of alternative credentials, the formal education segment remains a significant challenge.

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This alternative credentials market for higher education report extensively covers market segmentation by  

1. Product 
   • 1.1 Non-credit training courses
   • 1.2 Non-credit certificate programs
   • 1.3 Digital badges
   • 1.4 Competency-based education
   • 1.5 Boot camps
2. Type 
   • 2.1 Online
   • 2.2 Blended
   • 2.3 Face to face
3. Geography 
   • 3.1 North America
   • 3.2 Europe
   • 3.3 APAC
   • 3.4 South America
   • 3.5 Middle East and Africa

1.1 Non-credit training courses-  Non-credit training courses are educational programs that provide specific skills and knowledge without granting academic credit. These courses, often in fields like coding, web development, data science, cybersecurity, and artificial intelligence, are highly sought after due to the increasing industry demand for tech expertise. Participants receive certificates upon completion and assessment tests by standard-setting organizations. Carroll Community College, in partnership with ed2go, offers non-credit courses in various fields, including healthcare and entrepreneurship. In-demand healthcare courses include medical coding, billing, administration, and specialized skills. Business courses cover entrepreneurship, finance fundamentals, and strategic planning. These factors are expected to fuel the growth of non-credit training courses in the global alternative credentials market for higher education.

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The Alternative Credentials Market for Higher Education refers to non-traditional forms of education that validate skills, competencies, and knowledge through certificates, digital badges, and microcredentials. These credentials offer flexible timespans, professional learning opportunities, and cater to adult learners, lifelong learners, and non-matriculated students. They come in various formats such as online, hybrid, and professional education, and can be credit-bearing or non-credit. The curriculum is designed to meet workforce demands, and these credentials are stackable, allowing learners to build upon previous achievements. They offer portability and transferability, enabling learners to apply their credentials to various industries and careers. Professional development and continuing education are essential aspects of these programs, ensuring learners stay updated with the latest industry trends. Accreditation ensures the quality and value of these credentials, making them a valuable addition to a learner's professional profile.

Alternative credentials in higher education refer to non-traditional certificates, badges, and micro-credentials that validate skills and competencies, often in a flexible and tech-driven learning environment. These credentials cater to adult learners seeking professional development, lifelong learning, and career advancement. They offer flexible timespans, online and hybrid learning options, and customized programs to address workforce demands and skill gaps. Micro-credentials and digital badges provide practical value and portability, enabling learners to showcase their achievements to employers. They can be stacked and transferred, offering flexible pathways to degree attainment or upskilling. Curriculum is often industry-aligned, with rigorous learning outcomes that meet employer needs. Technology plays a significant role in the digital transformation of alternative credentials, with machine learning and blockchain technology enhancing accessibility, flexibility, and workplace value. Employers increasingly recognize the relevance of these non-traditional credentials for talent acquisition and career development, making them essential components of a knowledge-based economy.

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• Product
  • Non-credit Training Courses
  • Non-credit Certificate Programs
  • Digital Badges
  • Competency-based Education
  • Boot Camps
• Type
  • Online
  • Blended
  • Face To Face
• Geography
  • North America
  • Europe
  • APAC
  • South America
  • Middle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

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Technavio Research
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