A newly published resource update from global IT research and advisory firm Info-Tech Research Group provides data leaders with a strategic roadmap to align data initiatives with core business objectives and gain crucial C-suite support. The firm's refreshed resource outlines actionable steps for building a business-first data strategy that delivers long-term value and measurable results. Info-Tech advises that by centering on organizational goals, data leaders can break through common barriers and position data as a powerful driver of business success.
TORONTO, April 2, 2025 - Organizations often struggle to harness the full potential of their data because of disjointed strategies and siloed operations. To address these challenges and enable organizations to leverage data as a strategic asset, Info-Tech Research Group has updated its blueprint Build a Robust and Comprehensive Data Strategy, a data-backed resource offering actionable frameworks and proven methodologies to align data initiatives with business objectives. By providing a clear roadmap, this research update empowers data leaders to break down barriers, enhance decision-making, and unlock long-term value from their data.
"Data strategies too often get mired in technical details or remain overly simplistic, failing to connect with the real goals of the organization," says Ryan Brunet, principal research director at Info-Tech Research Group. "A successful strategy should resonate with executive leadership, emphasizing how data initiatives directly support the organization's mission and critical goals. By clearly articulating the value of data in business terms, data leaders can secure executive sponsorship, ensuring alignment and resources for impactful initiatives."
Info-Tech's timely resource highlights key challenges for data leaders, including unclear business outcomes and misaligned data strategies, which can hinder executive buy-in and funding. Build a Robust and Comprehensive Data Strategy offers practical guidance to help data leaders secure leadership support and align data initiatives with business goals.
"The data leader must function as the ultimate translator, playing a critical role in aligning data initiatives with the strategic priorities of the organization," explains Steve Willis, principal research director at Info-Tech Research Group. "This is not just about applying data to meet current needs but about envisioning how data can fuel future growth and innovation through its vast array of applications. By empowering the organization to shape the data journey and creating strategies that are driven by business needs, organizations can ensure that their data initiatives yield meaningful, long-term value."
The updated blueprint also outlines how AI is driving greater demand for data and increasing its potential to generate significant business value. To capitalize on this opportunity, the firm advises the development of a strong data strategy that positions data as a revenue-generating asset. In its blueprint, Info-Tech outlines five key steps for data leaders to create long-term organizational value:
- Understand the strategic context by identifying business goals, priorities, and key initiatives.
- Synthesize business needs with technological capabilities in data management and analytics.
- Translate insights into actionable initiatives, balancing technical expertise with commercial acumen.
- Rationalize data initiatives by mapping them to overarching business objectives.
- Build a business-first strategy that is clear, communicable, and supported by leadership.
As data initiatives often struggle to gain and maintain executive prioritization, it is up to data leaders to take charge, advocate for their strategies, and demonstrate their business impact. By aligning data initiatives with business goals and fostering an organization-first approach, data leaders can overcome common barriers and drive measurable success.
For exclusive and timely commentary from Ryan Brunet or Steve Willis, experts in data management, or to access the complete Build a Robust and Comprehensive Data Strategy blueprint, please contact pr@infotech.com.
About Info-Tech Research Group
Info-Tech Research Group is one of the world's leading research and advisory firms, proudly serving over 30,000 IT and HR professionals. The company produces unbiased, highly relevant research and provides advisory services to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide them with everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.
To learn more about Info-Tech's divisions, visit McLean & Company for HR research and advisory services and SoftwareReviews for software buying insights.
Media professionals can register for unrestricted access to research across IT, HR, and software and hundreds of industry analysts through the firm's Media Insiders program. To gain access, contact pr@infotech.com.
For information about Info-Tech Research Group or to access the latest research, visit infotech.com and connect via LinkedIn and X.
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