WILMINGTON, Del., Feb. 19, 2025 -- Aligned, a pioneering buyer enablement platform transforming how sales teams close deals with its AI Sales Rooms, today announced it has been named in G2's 2025 Best Software Awards, placing in the Top Sales Software category and ranking among the top 1% of vendors on this prestigious list. As the world's largest and most trusted software marketplace—reaching over 100 million buyers annually—G2 ranks the best software companies and products based on authentic, timely reviews from real users.
Receiving this Best Software Award validates Aligned's mission: shifting the sales focus from ineffective seller-centric processes to solving the complexities of buying. For too long, the industry's outbound playbooks, rigid sales processes, and sales enablement tech have prioritized seller productivity over the real reason deals die—failing to enable buyers.
Today's sales challenges are clear: Traditional strategies ask, "How can we hack outbound at scale?" or "How do we enforce every step for a clean forecast?" Yet ultimately, only buyers decide how they want to be sold to—often feeling overwhelmed by salespeople sending them 50 emails, 21 PDFs, and 3 Loom videos—most buyers end up stack in indecision and avoid unhelpful salespeople.
Aligned believes that there are no complex sales—only complex purchases. This is why top-performing teams focus outward, asking, "How can we build relevance for each unique buyer?" and "How do we help reps equip champions and buyers?" By empowering sales teams to enhance the buying journey, Aligned reduces indecision and seller ghosting, eliminating the chaos that causes deals to die.
Supporting Quotes
"Winning this award is a powerful validation of our approach," said Gal Deitsch, Co-Founder and CPO at Aligned. "We've long believed that if you remove the complexity from the buying process and truly focus on the buyer's experience, you not only close more deals but also build lasting relationships and retention. Our recognition by G2 confirms that a buyer-centric approach isn't just a trend—it's the future of sales."
"The stakes for choosing the right business software are higher than ever," said Godard Abel, co-founder & CEO at G2. "With over 180,000 software products and services listings and 2.8 million verified user reviews in the G2 marketplace, we're proud to help companies navigate these critical choices with insights rooted in authentic customer feedback. The 2025 Best Software Award winners represent the very best in the industry, standing out for their exceptional performance and customer satisfaction. Congratulations to this year's honorees!"
G2's 2025 Best Software Awards feature dozens of lists generated using a proprietary algorithm based on verified user reviews and market presence data. To be eligible, a software company or product must have received at least one approved review during the 2024 calendar year and appear on a G2 Grid®. Scores reflect only data from that evaluation period.
To learn more, view G2's 2025 Best Software Awards and read more about G2's methodology.
About Aligned
Founded in 2021 by Yotam Sela (CTO), Gal Deitsch (CPO), and Gal Aga (CEO), Aligned is a Digital Sales Room that is transforming the sales and customer success landscape. By streamlining buyer-seller workflows and standardizing a superior buying experience, Aligned is revolutionizing the industry. Through its unified, AI-powered workspace, Aligned fosters collaboration between sales teams and buyers, enhances communication, empowers buyer champions, and improves stakeholder alignment. This enables revenue teams to execute a consistent, winning process that results in more successful deals. Recognized by G2 as leaders in AI-driven Digital Sales Rooms, Aligned is at the forefront of shaping the future of Buyer Enablement. To learn more, visit: www.alignedup.com.
About G2
G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on X and LinkedIn.
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