PALO ALTO, Calif., May 16, 2025 -- AKOOL, a global leader in AI video generation, has announced its successful collaboration with Amazon Web Services (AWS) to jointly showcase its cutting-edge avatar technology at the Region's premier IT event, AWS Summit India. The event, which brought together top players from the 5G Telecom and AI technology sectors, served as a live demonstration of how Akool avatars can act as knowledgeable, real-time brand representatives—powered entirely by AWS Bedrock LLM Generative AI infrastructure to transform customer experiences for next generation Large Venues and Exhibitions.
AKOOL & AWS Debut Real-Time AI Avatars at AWS Summit India.
A Live, AI-Powered Booth Experience
At the AWS Summit, AKOOL deployed a real-time, AI-powered avatar programmed specifically for the event to act as an intelligent AWS staff member. The avatar was trained using AWS-approved language models and enriched with custom context—including information about AWS offerings, event programming, and 5G capabilities—enabling it to answer attendee questions with the precision and nuance of a trained employee.
From booth visitors asking about AWS's telecom innovations to exploring partner integrations, the avatar responded in real time, adapting its tone, expression, and gestures to create natural, human-like interactions. The experience, hosted entirely on AWS, demonstrated how Akool avatars can become on-demand experts for brands, events, and customer support.
"Our collaboration with AWS wasn't just about showing off what avatars can do—it was about showing what they're already capable of in real-world settings," said Jiajun Lu, Founder and CEO of AKOOL. "The avatar wasn't reading a script—it was responding dynamically to real questions from real people. That's the future of live customer interaction."
Designed for Scale, Powered by AWS
To ensure full compatibility and performance, all aspects of the avatar system—model hosting, real-time inference, and response generation—were powered by AWS. AKOOL worked closely with the AWS India team to select from a list of pre-approved language models and build a deployment pipeline that adhered to strict performance and privacy requirements.
This close integration meant AKOOL could deliver the real-time responsiveness needed for a live, interactive event without compromising on fidelity, latency, or security. The activation demonstrated how enterprise-grade AI avatars can be delivered at scale using AWS's cloud and 5G infrastructure.
"The AWS team challenged us to create an avatar that felt like an extension of their staff—and we delivered exactly that," said Lu. "The result wasn't just impressive tech—it was a working model of how generative AI can amplify human engagement at major events and become a common staple for large venues of the future."
What's Next
AKOOL and AWS plan to build on this success by showcasing more real-time avatar experiences at upcoming events.
About
AKOOL is a leading AI Video Generation Suite transforming digital content creation. Founded in 2022, the company is a global leader in generative AI-driven technology, transforming the digital content creation landscape. Learn more at akool.com and follow us on LinkedIn.
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