Together with Longtime Collaborators, Super Nice is Rewriting the Rules of Creativity with a Bold Belief: Nice Wins
ATLANTA, Jan. 29, 2025 -- From transforming a blood-orange moon into the universe's largest Fanta vending machine, to designing the first electric guitar that plays music through a cheeseburger for Hard Rock Cafe, and most recently, dreaming up Lenovo's global YOU campaign to introduce the brand's new AI PCs, Jared Kozel's nearly two-decade career has been defined by boundary-pushing, award-winning campaigns for brands like Coca-Cola, Amazon, Starbucks, Delta, Porsche and Arby's.
Fueled by a desire for more agility, freedom, and deeper client connections, the Atlanta-based creative leader is leaving behind the structured confines of a global holding company to launch Super Nice, an independent agency built for a new era of creativity. "Super Nice is my chance to break free, have fun, and design a way of working that I always wish existed." says Kozel, Co-Founder and Chief Creative Officer. "In an industry where overthinking often overshadows action, Super Nice's mission is radically simple: Be nice. Be bold. Be better."
Super Nice, is more than a name - it's a philosophy that drives everything they do "The name Super Nice represents two of our favorite things: the super power of being nice—building trust, leading with empathy, and creating spaces where bold ideas thrive. And the exclamation of craft and execution. When something is done with incredible skill and creativity, you can't help but say, 'That's Super Nice.'" Kozel explains. "Our name is a promise to deliver work that proves what's possible when empathy, boldness, and loyalty lead. We believe that nice isn't just a virtue. It's a winning strategy."
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