• 23 Dec, 2024

Advantage Solutions Names New CEO and New Board Member

Advantage Solutions Names New CEO and New Board Member

Dave Peacock to become chief executive officer and Chris Baldwin to join the board of directors effective February 1, 2023

Advantage Solutions Inc. (NASDAQ: ADV) (“Advantage” or the “Company”), a leading provider of outsourced sales and marketing services to consumer goods manufacturers and retailers, has named Dave Peacock chief executive officer and a member of its board of directors effective February 1, 2023. Advantage also appointed Chris Baldwin a member of Advantage’s board of directors effective February 1, 2023. Peacock will succeed Jill Griffin, who resigned and has elected to pursue other business endeavors.


Peacock joins Advantage with more than 30 years of consumer packaged goods and retail industry experience, including four years as president and chief operating officer of Schnuck Markets, Inc., and two decades at Anheuser-Busch, including three years as the company’s president. “I believe Advantage is an exceptional company with great businesses and extraordinary talent,” Peacock said. “It is an honor to have the opportunity to lead the thousands of Advantage associates who deliver each day for CPG suppliers and retailers. I look forward to working with the Advantage leadership team to deliver significant value for all stakeholders.”

Baldwin joins Advantage’s board with several decades of industry experience in leadership roles. He now serves as chairman of the board of directors of BJ’s Wholesale Club Holdings Inc. (“BJ’s”), an executive committee member at the National Retail Federation (NRF) and a managing partner of CVC (U.S.) Advisors Inc. Previously he was chairman and CEO of BJ’s and CEO of Hess Retail Corporation and held executive positions at Procter & Gamble, Mondelēz and Hershey. “I look forward to working with Dave and the Advantage board to help the company, clients and customers, and our people win,” Baldwin said.

Advantage Solutions Executive Chair Tanya Domier, who will serve as principal executive officer until February 1, 2023, said, “Advantage is fortunate to have such an accomplished leader join as chief executive officer. Dave has a long history of mission-driven, people-focused leadership and is known for delivering outstanding results. I’m energized by his vision for the future of Advantage and look forward to supporting him in my role as executive chair. I also want to personally thank Jill Griffin for her nearly 15 years of service to Advantage and wish her the best in her future business endeavors.”

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