First Woman in NASCAR to Enter a Partnership With a Tequila Brand
LOS ANGELES, April 24, 2025 -- 818 Tequila, the award-winning brand founded by Kendall Jenner, announces its first national sports partnership with NASCAR driver Toni Breidinger. The collaboration marks a new chapter for 818 as the brand steps into the fast-growing world of motorsports and connects with a rising generation of fans, many of them women, who are helping redefine what the sport looks like today.
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