NEW YORK, June 17, 2025 -- 5WPR, a top-ranked, independently owned integrated communications agency, today announced it has been selected as the Agency of Record for PetAg®, a leading pet wellness and nutrition brand dedicated to empowering pet owners to proactively improve the lives of their pets.
PetAg offers an extensive range of nutritional supplements, health, and grooming products. Every product is developed with a science-based approach, demonstrating the company's commitment to helping pets enjoy long, happy, and healthy lives alongside their families. The brand is also widely recognized as the foremost milk replacer brand in the pet care industry.
As part of its collaboration with PetAg, 5WPR will provide ongoing media outreach throughout the year that highlights the brand's full product lineup. The agency's responsibilities will also include establishing strategic partnerships with key opinion leaders through targeted influencer marketing, supporting the brand's presence at trade shows such as SUPERZOO, and executing campaigns around important product launches and corporate announcements.
Leigh Ann Ambrosi, Managing Partner and EVP, CPG and Lifestyle at 5WPR, said, "We are excited to work with PetAg, a brand that shares our dedication to wellness and proactive care. Our team is eager to elevate PetAg's innovative products through comprehensive pet product marketing strategies and engage pet owners in authentic ways that build lasting brand loyalty."
This partnership further strengthens 5WPR's expertise in the pet care sector and reflects the agency's ability to deliver integrated communications combining traditional PR, digital marketing, and digital PR solutions that increase brand visibility, drive engagement, and support business growth.
About 5WPR
5WPR is a full-service PR agency known for cutting-edge programs that engage with businesses, issues, and ideas. Founded in 2003, 5W has been named a top US and NYC PR Agency by leading industry publication O'Dwyer's, as well as awarded Agency of the Year in the 2024 American Business Awards®, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Pet Product Marketing & PR, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). In addition to its business accolades, 5W was named to the 2024 Digiday WorkLife Employer of the Year list. For more information and to join our team, visit 5W Careers.
About Pet-Ag, Inc.
Pet-Ag is a trusted leader in pet nutrition and wellness, offering science-backed milk replacers, nutritional supplements and grooming products that support proactive health across all life stages. A 100% employee-owned USA company proudly manufacturing in Hampshire, IL, Pet-Ag has delivered trusted quality since 1930 and is home to beloved brands like KMR®, Esbilac®, GME®, Dyne®, Cat-Sip®, Fresh 'n Clean® and Bene-Bac®. With a legacy rooted in innovation – starting with Esbilac, the first commercially prepared puppy milk replacer – Pet-Ag is now the #1 brand in newborn kitten and puppy nutrition, helping pets and their people enjoy as many healthy years together as possible.
5WPR
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