NEW YORK, June 3, 2025 -- 5WPR, a leading independently owned integrated PR and marketing agency, today announces the launch of its Aging Solutions Group, a specialized practice dedicated to businesses and brands addressing the diverse needs of aging adults. This expanded focus reflects 5WPR's commitment to supporting clients in the cross sector of aging, wellness, care, and lifestyle, through tailored, full-spectrum communications strategies. From aging-in-place innovation to age-positive beauty, the agency is uniquely positioned to support companies at the forefront of how we age, live, and thrive.
This focus is timely as the number of Americans ages 65 and older is projected to increase to 82 million by 2050, according to the PRB. The Aging Solutions Group supports brands navigating the opportunities and challenges of an aging population, from home care and healthcare services to wellness, beauty, and lifestyle. Whether addressing caregiving needs, innovating in age-inclusive product development, or championing long-term wellness, 5WPR delivers tailored communications strategies that spark engagement, drive education, and build lasting trust.
"As conversations around aging evolve, brands have a powerful opportunity to lead with purpose and empathy," said Matthew Caiola, CEO of 5WPR. "Our Aging Solutions Group brings deep sector knowledge and creative firepower to help companies drive key innovation, technology and lifestyle solutions, building awareness and uptake that will resonate with individuals and families navigating major life changes."
5WPR blends expertise in PR, digital marketing, influencer marketing, and health & wellness PR to support clients across the care continuum. The agency's team understands the sensitivities and opportunities in reaching diverse audiences, from family caregivers and healthcare professionals to wellness consumers and franchise partners. Through strategic media relations, digital PR, thought leadership, and integrated campaigns, 5WPR helps brands create lasting impact in a space that touches nearly every household.
The launch of this new group is part of 5WPR's ongoing commitment to evolving alongside client needs and offering category-specific expertise that drives results exceeding ROI. To learn more, contact the team today.
About 5WPR
5WPR is a full-service PR agency known for cutting-edge programs that engage with businesses, issues, and ideas. Founded in 2003, 5W has been named a top US and NYC PR Agency by leading industry publication O'Dwyer's, as well as awarded Agency of the Year in the 2024 American Business Awards®, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). In addition to its business accolades, 5W was named to the 2024 Digiday WorkLife Employer of the Year list. For more information and to join our team, visit 5W Careers.
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