RepData Launches Verified Intelligence Platform, Establishing New Category for End-to-End Research

Quality-led market research platform combines survey creation, participant sourcing, data quality verification, analysis and AI-powered automation in a closed-loop system 

NEW ORLEANS, Nov. 3, 2026 /PRNewswire/ -- Rep Data has launched the Verified Intelligence Platform (VIP), an end-to-end research and insights solution that takes teams from business questions to actionable insights, with data quality verified throughout. The platform allows researchers to design studies, source verified respondents, detect fraud and low-quality responses, and analyze results in one connected system, with the flexibility to manage research themselves or work with Rep Data's experts.

The platform builds on RepData's sample sourcing and fraud prevention technology, adding survey design, behavioral data quality assessment and advanced analytics through its recent acquisitions of ReDem, OWL and SightX. It incorporates RepData's curated participant network and quality checks at the source, respondent and response levels. The launch establishes Verified Intelligence as a new category of research with data quality verified at every step and visible to customers.

"Insights teams shouldn't have to make high-stakes decisions on questionable data or choose between quality and speed," said Patrick Stokes, CEO and Founder of RepData. "We've built the only research platform that offers this level of capability, technology and transparency in one place. Quality has been part of our DNA since day one, and VIP sets a new standard for conducting research and making decisions with confidence."

Verification is integrated throughout the platform, with customers able to see how data quality is assessed at each stage:

• Source: The next generation of Research Defender scores sample sources and blocks low-quality sources in real time, including during and after fieldwork.
• Respondent: More than 120 signals are analyzed and scored together for each respondent, identifying fraud, inattention and AI text responses before and during surveys.
• Response: Every response receives a score from 0 to 100 across five criteria (open-ended responses, behavioral analytics, time, grid and coherence), with plain-language explanations of flagged responses.
• Replacement: Rejected respondents are automatically replaced during fieldwork, eliminating need for data cleaning after the fact and shortening research timelines.
• Learning: Results from each study are used to retrain quality models, improving detection over time.

RepData's VIP supports and embeds agentic research workflows, where AI agents can create surveys, launch studies, collect results, analyze data and prepare reports, with verification throughout.

Customers can use RepData's technology and services in three ways:

• Integrated platform: The Verified Intelligence Platform includes more than 50 research methodologies and question types, a panel network spanning 50 countries, pre-survey quality checks, automated data cleaning, analysis, reporting and actionable recommendations.
• Individual products: RepData's sample marketplace and data quality tools are available through API and MCP connections for use with existing survey platforms.
• Research services: RepData's research team manages projects from scoping and study design through field management, analysis and reporting.

Enterprise and mid-market teams can conduct research in-house or outsource projects, while research agencies and technology platforms can integrate RepData's capabilities into existing systems.

The launch introduces RepData's new brand identity and website, reflecting its expanded capabilities.

About RepData
RepData helps businesses make high-stakes decisions with confidence through verified research, advanced technology and human expertise. Its Verified Intelligence Platform (VIP) provides an end-to-end solution for designing, conducting and analyzing research, with data quality verification integrated at every step of the process. RepData works with enterprise and mid-market businesses, research agencies and technology platforms, offering flexible options for teams conducting research across a range of business functions, including self-service research, individual technology solutions and fully managed research services. www.repdata.com

Contact: Michelle Andre, 426176@email4pr.com, +1-415-577-8634

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SOURCE Rep Data