Mindmatrix and Bodine and Co. Partner to Help Companies Get Improved Results from More Partners

The Partnership pairs Mindmatrix GTMOS with Bodine and Co.'s Partner Experience (PX) services so partner strategy and technology work together to drive pipeline, revenue and customer success

PITTSBURGH, Nov. 12, 2026 /PRNewswire/ -- Mindmatrix, the company behind GTMOS, the AI-powered GTM Operating System, today announced a partnership with Bodine and Co., the experience strategy firm founded by customer experience author Kerry Bodine. The partnership combines GTMOS with Bodine and Co.'s Partner Experience (PX) services to help companies align their partner strategy and technology around one outcome - more partners contributing to pipeline, revenue and customer success.

In most partner programs, a small group of partners produce the majority of the pipeline while the rest of the ecosystem underperforms or does not engage. Closing that gap takes more than a new portal or a new playbook. It takes a partner program built around how partners actually work, and a platform that turns partner data into action. Bodine and Co. and Mindmatrix bring both.

GTMOS delivers the intelligence and execution. Bodine and Co. brings the expertise to build, optimize and accelerate partner programs. Together, companies can strengthen their program structure, make it easier for partners to do business with them, and give partners the enablement they need to go to market successfully. With strategy and platform aligned, companies get more results from more partners and faster returns on their ecosystem investments.

Mindmatrix introduced GTMOS in October 2026, building on its foundation in partner relationship management and partner marketing automation platforms. GTMOS turns go-to-market data into intelligence, recommendations and coordinated action, and brings that intelligence into the tools partners already use every day. As AI connects intelligence with action across go-to-market activities, companies can bring partner experience and customer experience into closer alignment. Bodine and Co. and Mindmatrix see significant potential to help companies use those capabilities to improve partner execution, deliver better customer outcomes and drive growth.

Partner programs stall when strategy and technology pull in different directions, said Vaughn Mordecai, Chief Revenue Officer at Mindmatrix. GTMOS gives companies the intelligence to see what is working across their ecosystem and the ability to act on it. Bodine and Co. makes sure the program behind it is built for partners to win. Together, we help companies get more partners producing pipeline, faster.

We're excited about what this relationship makes possible, especially with the launch of GTMOS, said Jeff Ballard, Managing Director and Head of Partner Experience at Bodine and Co. Our shared focus is helping companies get more results from more partners. That means making sure their partner strategy and technology work together to help partners build pipelines, win business, and deliver for customers. Mindmatrix brings powerful capabilities to that equation, and we bring the experience to help companies put them to work. The opportunity to extend that across PX, CX, and AI is particularly exciting.

About Mindmatrix

Mindmatrix is an AI-powered GTM Operating System that turns structured and unstructured GTM data into intelligence, recommendations and coordinated action for revenue and partner teams. Its platform brings together partner relationship management, partner marketing automation and sales enablement. Headquartered in Pittsburgh, PA, Mindmatrix serves enterprise and midmarket companies in more than 25 countries. Learn more at www.mindmatrix.ai.

About Bodine and Co.

Bodine and Co. helps organizations turn research into results through consulting, training, coaching, speaking and facilitation. Its Partner Experience (PX) helps companies build, optimize, and accelerate partner programs by aligning strategy, operations, and execution around partner performance and customer outcomesand its Customer Experience (CX) practice transforms customer journeys through research-backed methods. Founder Kerry Bodine is the author of Outside In and has advised Fortune 500 companies and startups for nearly two decades. Bodine and Co. is based in San Francisco. Learn more at www.kerrybodine.com.

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SOURCE Mindmatrix