FreightWise Adds Routing Guide and Waterfall Tendering to Kuebix AI, Bringing Automation, Compliance, and Consistency to Every Shipment

New capabilities in the AI-backed TMS let shippers define carrier, location, and mode rules once, enforce them automatically across less-than-truckload (LTL), truckload, and parcel, and sequence truckload tenders through a prioritized carrier list.

BRENTWOOD, Tenn., Nov. 12, 2026 /PRNewswire/ -- FreightWise, a leading provider of managed transportation services and technology for shippers, today announced Routing Guide and Waterfall Tendering in Kuebix AI, its AI-backed transportation management system (TMS) for SMB and mid-market shippers. These new features are designed to automate preferences such as carrier, mode, location, and more, turning manual decisions into rules the TMS enforces on every shipment.

Since launching Kuebix AI in October, FreightWise has focused on capabilities that eliminate manual steps, accelerate freight execution, and apply AI where it solves real problems. That work is shaped by feedback from customers and from FreightWise's own transportation teams, who use the same platform. Routing Guide and Waterfall Tendering mark the next step to empower shippers and reduce manual processes.

Kuebix AI's Routing Guide puts shippers in control of how freight moves. Rules follow a hierarchy, from broad geographies such as country or state down to specific lanes or product types. When a shipment matches a rule, Kuebix AI applies the shipper's defined constraint, whether a carrier, a location, a mode, or a combination, instead of defaulting to the least-cost option. Kuebix AI can also receive shipping requirements from a shipper's upstream systems and enforce them. This works through Kuebix Connect integrations with enterprise resource planning (ERP) systems, order management systems (OMS), and warehouse management systems (WMS).

• Lane-level rules with hierarchy: Define requirements by country, state, or individual lane so every shipment follows the rule that fits it.
• Commodity requirements: Assign specific carriers, services, or handling rules to shipments of a particular product.
• Location constraints: Set required or preferred carriers for any shipping location.
• Accessorial requirements: Apply the accessorials a location needs, such as liftgate delivery, automatically.
• Retailer routing guides: Build retailer requirements into the rules so shipments to those customers comply by default.
• Parcel scenarios: Flag orders so parcel shipments move exactly as the shipper intends, including orders from a direct shopping cart integration.

Along with Routing Guide, Waterfall Tendering takes the manual work out of truckload tendering. Instead of offering loads to carriers one at a time by phone or email, shippers set the sequence once and Kuebix AI works down the list until a carrier accepts the load. Shippers can choose how the sequence is built:

• Least-cost sequence: Tenders to carriers in order of cost, starting with the lowest.
• Routing guide sequence: Tender to carriers in the priority set by the shipper's routing guide, keeping truckload freight with preferred carriers and aligned with service commitments.

Waterfall Tendering builds on Kuebix AI's existing truckload capabilities, including AI-driven Service Time and Multi-Stop AI Routing, giving shippers a more automated path from plan to tender to delivery.

"Every shipper has rules for how their freight should move, but too often those rules live in a spreadsheet or in someone's head," said Chris Haarmeyer, Chief Technology Officer of FreightWise. "Routing Guide and Waterfall Tendering put those rules into the platform and apply them the same way everywhere. Kuebix AI selects the right carrier, the right rules, and the right mode automatically, and tenders truckload freight in the order the shipper intends. Shippers stay compliant with their customers' requirements, deliver consistent service on every order, and scale their operations without adding manual work."

The new capabilities reflect the same principle behind Kuebix AI, which is to empower shippers with technology that simplifies day-to-day freight execution, backed by AI and business intelligence.

Routing Guide and Waterfall Tendering are available in Kuebix AI. Customers can work with their FreightWise team to set up routing rules and tender sequences. Additional AI-backed functionality will continue to roll out in 2027 and beyond.

To learn more about Kuebix AI, visit kuebix.ai.

About Kuebix AI

Kuebix AI is the AI-backed transportation management platform for SMB and mid-market shippers, and the single platform for every FreightWise and Kuebix customer. It brings LTL, truckload, and parcel execution together with Kuebix Connect, Kuebix Intelligence, and Kuebix Dock, delivering operationally executable AI backed by FreightWise's transportation experts.

About FreightWise

FreightWise is a leading provider of managed transportation and Transportation Management System (TMS) technology. With over $1 billion in annual freight under management, FreightWise provides a comprehensive solution including multimodal carrier contracting, freight audit and payment, and supply chain consulting, along with Kuebix AI. Kuebix AI is designed for SMB and mid-market shippers with an easy-to-use, intuitive platform across truckload, less-than-truckload, and parcel. With FreightWise technology, businesses have access to comprehensive tools and services to streamline operations and drive cost efficiencies.

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SOURCE FreightWise