Anala Launches Bluvia A/B Testing, Bringing Unlimited Experimentation and Behavioral Insights to WordPress
Anala today announced the launch of Bluvia A/B Testing, a new WordPress-native A/B testing platform designed to help teams improve website performance through faster experimentation, clearer insights, and a more…
CHICAGO, Oct. 26, 2026 /PRNewswire/ -- Anala today announced the launch of Bluvia A/B Testing, a new WordPress-native A/B testing platform designed to help teams improve website performance through faster experimentation, clearer insights, and a more accessible approach to optimization.
Built specifically for WordPress, Bluvia A/B Testing helps marketers, founders, agencies, and growth teams compare headlines, buttons, page content, and layouts against meaningful conversion goals. Integrated behavioral insights help teams investigate visitor interactions and identify opportunities for future tests.
Bluvia A/B Testing was created in response to a common frustration Anala saw across WordPress projects: teams wanted to improve conversions, but the learning process often felt heavier than it needed to be. Teams often faced restrictive testing limits, disconnected tools, and difficulty connecting experiment results with the visitor behavior behind them.
"Bluvia A/B Testing is our answer to a problem we keep seeing again and again," said Mike Reall, Founder of Anala. "Teams don't need more dashboards or disconnected tools. They need a simpler way to learn what is working, what isn't, and what to do next without leaving WordPress."
Bluvia connects experimentation with behavioral insights directly inside WordPress. Teams can measure conversion goals, use heatmaps to explore click and scroll patterns, and review session recordings to identify areas of friction that reduce conversion. Those observations help inform testing hypotheses and future optimization decisions.
Bluvia A/B Testing offers a Free plan with unlimited A/B tests, conversion tracking, heatmaps, and session recordings, with no credit card required. For teams that want additional workflow tools, the Automate plan adds test scheduling, cleanup automation, and priority email support. The AI Optimize plan (coming soon) builds on those capabilities with AI-assisted recommendations informed by available website context and selected behavioral inputs. Customers review the recommendations, create their own experiment variations, and decide what to test and which changes to keep.
As part of the broader Anala ecosystem, Bluvia reflects the company's focus on building high-performing WordPress experiences rooted in strategy, design, development, and optimization.
"Experimentation works best when it becomes a habit, not a one-time project," said Reall. "Bluvia A/B Testing is built to make that habit easier to start and easier to sustain."
Bluvia A/B Testing is now available for free in the WordPress Plugins | WordPress.org directory and at bluvia.io.
About Anala
Anala is a performance-focused WordPress agency helping organizations build smarter digital experiences through strategy, design, development, and optimization. Bluvia is Anala's product brand for tools that help growing businesses improve their websites and ecommerce workflows. Its first product, Bluvia A/B Testing, brings experimentation and behavioral insights directly into WordPress.
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